Brains on Fire

Brains on Fire

Author: Robbin Phillips

Publisher: John Wiley & Sons

ISBN: 0470872276

Category: Business & Economics

Page: 224

View: 804

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs

Brains on Fire

Brains on Fire

Author: Robbin Phillips

Publisher: John Wiley & Sons

ISBN: 9780470614181

Category: Business & Economics

Page: 224

View: 853

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs

Brain on Fire

Brain on Fire

Author: Susannah Cahalan

Publisher: Simon and Schuster

ISBN: 9781451621389

Category: Biography & Autobiography

Page: 288

View: 592

An account of the author's struggle with a rare brain-attacking autoimmune disease traces how she woke up in a hospital room with no memory of baffling psychotic symptoms, describing the last-minute intervention by a doctor who identified the source of her illness.

The Brain's Way of Healing

The Brain's Way of Healing

Author: Norman Doidge

Publisher: Penguin

ISBN: 9780698191433

Category: Medical

Page: 448

View: 563

NEW YORK TIMES BESTSELLER The New York Times–bestselling author of The Brain That Changes Itself presents astounding advances in the treatment of brain injury and illness. Now in an updated and expanded paperback edition. Winner of the 2015 Gold Nautilus Book Award in Science & Cosmology In his groundbreaking work The Brain That Changes Itself, Norman Doidge introduced readers to neuroplasticity—the brain’s ability to change its own structure and function in response to activity and mental experience. Now his revolutionary new book shows how the amazing process of neuroplastic healing really works. The Brain’s Way of Healing describes natural, noninvasive avenues into the brain provided by the energy around us—in light, sound, vibration, and movement—that can awaken the brain’s own healing capacities without producing unpleasant side effects. Doidge explores cases where patients alleviated chronic pain; recovered from debilitating strokes, brain injuries, and learning disorders; overcame attention deficit and learning disorders; and found relief from symptoms of autism, multiple sclerosis, Parkinson’s disease, and cerebral palsy. And we learn how to vastly reduce the risk of dementia, with simple approaches anyone can use. For centuries it was believed that the brain’s complexity prevented recovery from damage or disease. The Brain’s Way of Healing shows that this very sophistication is the source of a unique kind of healing. As he did so lucidly in The Brain That Changes Itself, Doidge uses stories to present cutting-edge science with practical real-world applications, and principles that everyone can apply to improve their brain’s performance and health.

Designing Brand Identity

Designing Brand Identity

Author: Alina Wheeler

Publisher: John Wiley & Sons

ISBN: 9781118418741

Category: Design

Page: 336

View: 457

A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

The Face-to-Face Book

The Face-to-Face Book

Author: Ed Keller

Publisher: Simon and Schuster

ISBN: 9781451640069

Category: Business & Economics

Page: 287

View: 201

Shares secrets to harnessing the power of word-of-mouth marketing, challenging popular misconceptions while explaining how to render a brand a subject of profitable conversation.

The Gifted Teen Survival Guide

The Gifted Teen Survival Guide

Author: Judy Galbraith

Publisher: Free Spirit Publishing

ISBN: 9781575425672

Category: Young Adult Nonfiction

Page: 272

View: 810

Based on new surveys of nearly 1,500 gifted teens, this book is the ultimate guide to thriving in a world that doesn’t always support or understand high ability. Full of surprising facts, survey results, step-by-step strategies, inspiring teen quotes, and insightful expert essays, the guide gives readers the tools they need to appreciate their giftedness as an asset and use it to make the most of who they are. The fourth edition has been revised for a new generation of high-end learners and includes information on twice-exceptionality, emotional and social intelligence, creativity, teen brain development, managing life online, testing and standards, homeschooling, International Baccalaureate programs, college alternatives, STEM careers, cyberbullying, and other hot topics.

The Leader's Brain

The Leader's Brain

Author: Michael Platt

Publisher: University of Pennsylvania Press

ISBN: 9781613630983

Category: Business & Economics

Page: 150

View: 254

A pioneering neuroscientist reveals how brain science can transform how we think about leadership, team-building, decision-making, innovation, marketing, and more. Leadership is a set of abilities with which a lucky few are born. They're the natural relationship builders, master negotiators and persuaders, and agile and strategic thinkers. The good news for the rest of us is that those abilities can be developed. In The Leader's Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience, Wharton Neuroscience Initiative director Michael Platt explains how. Over two decades as a professor and practitioner in neuroscience, psychology, and marketing, Platt's pioneering research has deepened our understanding of how key areas of the brain work—and how that understanding can be applied in business settings. Neuroscience is providing answers to many of leadership's most vexing challenges. In The Leader's Brain, Platt explains: Why two managers, when presented with the same set of information, make very different decisions;Why some companies (Apple) build strong social and emotional connections with their customers and others do not (Samsung); How some of the most significant events in sports history, like the "Miracle on Ice," contain insights for how to build a team; Why even some of the most visionary business leaders can make disastrous decisions, and how to fix that. The Leader's Brain relates findings like these, and many more, to help enhance leadership in an ever-shifting world entering a "new normal." In this fast-reading and engaging guide, you'll gain actionable insights you can put into practice as a leader. You will also learn what's going on in your team's brains when they are working in sync with one another, how you can tweak your message delivery to make sure others hear you, how to encourage greater creativity and innovation, and much more.

Fire Up Your Writing Brain

Fire Up Your Writing Brain

Author: Susan Reynolds

Publisher: Penguin

ISBN: 9781599639192

Category: Language Arts & Disciplines

Page: 272

View: 794

Ignite Your Writing Brain! Whether you're an experienced writer or just starting out, an endless number of pitfalls can trip up your efforts, from procrastination and writer's block to thin characters and uninspired plots. Luckily, you have access to an extraordinary writing tool that can help overcome all of these problems: your brain. Fire Up Your Writing Brain teaches you how to develop your brain to its fullest potential. Based on proven, easy-to-understand neuroscience, this book details ways to stimulate, nurture, and hone your brain into the ultimate writing tool. Inside, you'll learn how to: • Identify the type of writer you are: Do you think or feel your way through writing a book? Are you a pantser or a plotter? • Develop writing models that accelerate your learning curve. • Hardwire your brain for endurance and increased productivity. • Brainstorm better character concepts and plot points. • Learn to edit your manuscript on both a macro and micro level. • Recharge a lagging brain to gain an extra burst of creativity. Filled with accessible instruction, practical techniques, and thought-provoking exercises, Fire Up Your Writing Brain shows you how to become a more productive, creative, and successful writer--a veritable writing genius! "An excellent resource--the way that neuroscience and the art of writing are jointly explored allows for a new, unique, and practical integration of the two." --Teresa Aubele-Futch, Ph.D., Assistant Professor of Neuroscience at Saint Mary's College, Notre Dame and co-author of Train Your Brain to Get Happy and Train Your Brain to Get Rich "Full of neuroscience facts and tips, this inspiring book will change your brain--and your writing life. I learned techniques that I'll apply to my students and my own writing." --Linda Joy Myers, President of the National Association of Memoir Writers and award-winning author of Don't Call Me Mother: A Daughter's Journey from Abandonment to Forgiveness

Days of Soup and Holler

Days of Soup and Holler

Author: Liesl Garner

Publisher: Punto Rojo Libros

ISBN: 9781524315832

Category: Poetry

Page: 202

View: 475

"I got to see her triumph and fall apart. I wept and cheered for her. She was so beautiful and so strong, so weak and hurting, all swept together and intertwined." ~ from an included prose piece titled, My Life Story in Music. These are poems from my idyllic youth, my rebellion, my wild abandon, up to my rescue, redemption, and rebirth as a functioning member of society, and a grown woman with a family of my own. In my early days, I wrote about pain, which was easy. The harder thing was to learn to write about all the joy and adventure of being happy and loved. It wasn"t until later in life that I found my community of artists and really learned to tell the tales from all the angles. I am indebted to the Fresno Rogue Festival, in California, where I first read for an audience and fell in love with receiving a standing ovation. Also, I owe a huge debt of gratitude to the Rogue Poetry Slam in Southern Oregon, where I learned to do competitive poetry and bring my best, and bring the poetry that I was afraid to share, that made my hands tremble and my voice quake, to sit in awe of the skill of other poets, and sometimes take home the money and win, even with the odds stacked against me, as other poets made the room jump and dance to their words. Oh, sweet victory! "If you have ever loved another, been passionate about anything, mourned a loss, been a parent, heck, been alive - this poet will move you! Her rhythmic words pulse with the beat that promises (like it or not) the continuum of LIFE." ~ Patti Thornton, in her review of Liesl Garner"s 2008 Rogue Festival Poetry Show

Brain-Wise

Brain-Wise

Author: Patricia S. Churchland

Publisher: MIT Press

ISBN: 026253200X

Category: Medical

Page: 494

View: 707

Progress in the neurosciences is profoundly changing our conception of ourselves. Contrary to time-honored intuition, the mind turns out to be a complex of brain functions. And contrary to the wishful thinking of some philosophers, there is no stemming the revolutionary impact that brain research will have on our understanding of how the mind works. Brain-Wise is the sequel to Patricia Smith Churchland's Neurophilosophy, the book that launched a subfield. In a clear, conversational manner, this book examines old questions about the nature of the mind within the new framework of the brain sciences. What, it asks, is the neurobiological basis of consciousness, the self, and free choice? How does the brain learn about the external world and about its own introspective world? What can neurophilosophy tell us about the basis and significance of religious and moral experiences? Drawing on results from research at the neuronal, neurochemical, system, and whole-brain levels, the book gives an up-to-date perspective on the state of neurophilosophy—what we know, what we do not know, and where things may go from here.

Brains and Brawn... Trotters and Tripe

Brains and Brawn... Trotters and Tripe

Author: 1001 Cooks

Publisher: Lulu.com

ISBN: 9781435701649

Category: Cooking

Page: 212

View: 179

Forgotten & Forbidden Foods From Old Cook Books!This extraordinary recipe book will make your eyes water, and, possibly, your mouth! Even if you're dubious about the eating scrapple or head-cheese, it makes a highly entertaining read. Learn how our not-so distant ancestors found a use for just about every part of the cow, sheep, and pig, plus a long list of more unusual species... Plenty of ideas for jaded dinner party hosts with demanding guests!This cookery compilation makes a great novelty gift for epicures and gourmets, a wonderful talking-point for the bookshelf, but also contains invaluable, comprehensive reference material for serious cooks who want to stretch their horizons... How to skin skunk or eel, make a squirrel pie, or bear hams... Here's how to make your own haggis, chitterlings, fagots, black pudding, prepare sweetbreads... plus Peculiar Puddings, Surprising Soups, Sickroom Feasts, Fowl Ideas, plus the proper way to serve molluscs, reptiles and amphibians...