Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs
An account of the author's struggle with a rare brain-attacking autoimmune disease traces how she woke up in a hospital room with no memory of baffling psychotic symptoms, describing the last-minute intervention by a doctor who identified the source of her illness.
Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs
NEW YORK TIMES BESTSELLER The New York Times–bestselling author of The Brain That Changes Itself presents astounding advances in the treatment of brain injury and illness. Now in an updated and expanded paperback edition. Winner of the 2015 Gold Nautilus Book Award in Science & Cosmology In his groundbreaking work The Brain That Changes Itself, Norman Doidge introduced readers to neuroplasticity—the brain’s ability to change its own structure and function in response to activity and mental experience. Now his revolutionary new book shows how the amazing process of neuroplastic healing really works. The Brain’s Way of Healing describes natural, noninvasive avenues into the brain provided by the energy around us—in light, sound, vibration, and movement—that can awaken the brain’s own healing capacities without producing unpleasant side effects. Doidge explores cases where patients alleviated chronic pain; recovered from debilitating strokes, brain injuries, and learning disorders; overcame attention deficit and learning disorders; and found relief from symptoms of autism, multiple sclerosis, Parkinson’s disease, and cerebral palsy. And we learn how to vastly reduce the risk of dementia, with simple approaches anyone can use. For centuries it was believed that the brain’s complexity prevented recovery from damage or disease. The Brain’s Way of Healing shows that this very sophistication is the source of a unique kind of healing. As he did so lucidly in The Brain That Changes Itself, Doidge uses stories to present cutting-edge science with practical real-world applications, and principles that everyone can apply to improve their brain’s performance and health.
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
Meet the social, emotional, and educational needs of gifted students with the fifth edition of this classic bestseller. Support the social, emotional, and educational needs of gifted students with the fifth edition of The Gifted Teen Survival Guide, a one-of-a-kind book full of sage advice to help teens understand themselves, relate well with others, and reach their potential in life. The fifth edition continues to be the ultimate teen guide to thriving in a world that doesn’t always support or understand high ability. Based on surveys from more than 1,400 teens, The Gifted Teen Survival Guide covers the topics that gifted teens want and need to know about. Full of surprising facts, cutting-edge research, revealing quizzes and survey results, step-by-step strategies, inspiring quotes and stories, and insightful expert essays, the guide gives readers the tools they need to appreciate their giftedness as an asset and use it to make the most of who they are. The fifth edition has been revised to meet the needs of gifted students today, including: Updated information about changes in education and in society, such as: the thinking about twice-exceptionality and multiple intelligences terminology of autism spectrum disorder equity in gifted programs and underserved gifted students homeschooling gender and sexuality mental health New research findings about brain development in gifted teens A wealth of additional resources including books, publications, associations, programs, websites, and much more Sections on concepts such as mindfulness, meditation, introversion, and intensities Exploration into school-related topics, such as online schooling, taking a gap year after high school, going to college, and finding scholarships Up-to-date guidelines for socializing online and using social media With more than a quarter million copies in print, The Gifted Teen Survival Guide is essential reading for gifted teens, their parents, teachers, counselors, and anyone who cares about smart, talented, curious young people. Part of Self-Help for Teens® Free Spirit is the leading publisher of learning tools that support teens’ social and emotional health.
Ignite Your Writing Brain! Whether you're an experienced writer or just starting out, an endless number of pitfalls can trip up your efforts, from procrastination and writer's block to thin characters and uninspired plots. Luckily, you have access to an extraordinary writing tool that can help overcome all of these problems: your brain. Fire Up Your Writing Brain teaches you how to develop your brain to its fullest potential. Based on proven, easy-to-understand neuroscience, this book details ways to stimulate, nurture, and hone your brain into the ultimate writing tool. Inside, you'll learn how to: • Identify the type of writer you are: Do you think or feel your way through writing a book? Are you a pantser or a plotter? • Develop writing models that accelerate your learning curve. • Hardwire your brain for endurance and increased productivity. • Brainstorm better character concepts and plot points. • Learn to edit your manuscript on both a macro and micro level. • Recharge a lagging brain to gain an extra burst of creativity. Filled with accessible instruction, practical techniques, and thought-provoking exercises, Fire Up Your Writing Brain shows you how to become a more productive, creative, and successful writer--a veritable writing genius! "An excellent resource--the way that neuroscience and the art of writing are jointly explored allows for a new, unique, and practical integration of the two." --Teresa Aubele-Futch, Ph.D., Assistant Professor of Neuroscience at Saint Mary's College, Notre Dame and co-author of Train Your Brain to Get Happy and Train Your Brain to Get Rich "Full of neuroscience facts and tips, this inspiring book will change your brain--and your writing life. I learned techniques that I'll apply to my students and my own writing." --Linda Joy Myers, President of the National Association of Memoir Writers and award-winning author of Don't Call Me Mother: A Daughter's Journey from Abandonment to Forgiveness
A pioneering neuroscientist reveals how brain science can transform how we think about leadership, team-building, decision-making, innovation, marketing, and more. Leadership is a set of abilities with which a lucky few are born. They're the natural relationship builders, master negotiators and persuaders, and agile and strategic thinkers. The good news for the rest of us is that those abilities can be developed. In The Leader's Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience, Wharton Neuroscience Initiative director Michael Platt explains how. Over two decades as a professor and practitioner in neuroscience, psychology, and marketing, Platt's pioneering research has deepened our understanding of how key areas of the brain work—and how that understanding can be applied in business settings. Neuroscience is providing answers to many of leadership's most vexing challenges. In The Leader's Brain, Platt explains: Why two managers, when presented with the same set of information, make very different decisions;Why some companies (Apple) build strong social and emotional connections with their customers and others do not (Samsung); How some of the most significant events in sports history, like the "Miracle on Ice," contain insights for how to build a team; Why even some of the most visionary business leaders can make disastrous decisions, and how to fix that. The Leader's Brain relates findings like these, and many more, to help enhance leadership in an ever-shifting world entering a "new normal." In this fast-reading and engaging guide, you'll gain actionable insights you can put into practice as a leader. You will also learn what's going on in your team's brains when they are working in sync with one another, how you can tweak your message delivery to make sure others hear you, how to encourage greater creativity and innovation, and much more.
Progress in the neurosciences is profoundly changing our conception of ourselves. Contrary to time-honored intuition, the mind turns out to be a complex of brain functions. And contrary to the wishful thinking of some philosophers, there is no stemming the revolutionary impact that brain research will have on our understanding of how the mind works. Brain-Wise is the sequel to Patricia Smith Churchland's Neurophilosophy, the book that launched a subfield. In a clear, conversational manner, this book examines old questions about the nature of the mind within the new framework of the brain sciences. What, it asks, is the neurobiological basis of consciousness, the self, and free choice? How does the brain learn about the external world and about its own introspective world? What can neurophilosophy tell us about the basis and significance of religious and moral experiences? Drawing on results from research at the neuronal, neurochemical, system, and whole-brain levels, the book gives an up-to-date perspective on the state of neurophilosophy—what we know, what we do not know, and where things may go from here.
Forgotten & Forbidden Foods From Old Cook Books!This extraordinary recipe book will make your eyes water, and, possibly, your mouth! Even if you're dubious about the eating scrapple or head-cheese, it makes a highly entertaining read. Learn how our not-so distant ancestors found a use for just about every part of the cow, sheep, and pig, plus a long list of more unusual species... Plenty of ideas for jaded dinner party hosts with demanding guests!This cookery compilation makes a great novelty gift for epicures and gourmets, a wonderful talking-point for the bookshelf, but also contains invaluable, comprehensive reference material for serious cooks who want to stretch their horizons... How to skin skunk or eel, make a squirrel pie, or bear hams... Here's how to make your own haggis, chitterlings, fagots, black pudding, prepare sweetbreads... plus Peculiar Puddings, Surprising Soups, Sickroom Feasts, Fowl Ideas, plus the proper way to serve molluscs, reptiles and amphibians...
Uses the brain's five major learning systems--emotional, social, cognitive, physical, and reflective--to provide a framework for designing lessons and determining teaching approaches.
