Cultural Studies of LEGO

Cultural Studies of LEGO

Author: Rebecca C. Hains

Publisher: Palgrave Macmillan

ISBN: 3030326632

Category: Language Arts & Disciplines

Page: 357

View: 310

This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand's ideological power and influence. Given LEGO’s status as the world’s largest toy manufacturer and a transnational multimedia conglomerate, Cultural Studies of Lego: More Than Just Bricks considers LEGO media's cultural messages; creativity with and within LEGO artifacts; and diversity within the franchise, including gender and race representation. The chapters’ in-depth analyses of topics including LEGO films, marketing tactics, play sets, novelizations, and fans offer compelling insights relevant to those interested in the LEGO brand and broader trends in the children’s popular culture market alike.

Cultural Studies of LEGO

Cultural Studies of LEGO

Author: Rebecca C. Hains

Publisher: Springer Nature

ISBN: 9783030326647

Category: Language Arts & Disciplines

Page: 357

View: 883

This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand's ideological power and influence. Given LEGO’s status as the world’s largest toy manufacturer and a transnational multimedia conglomerate, Cultural Studies of Lego: More Than Just Bricks considers LEGO media's cultural messages; creativity with and within LEGO artifacts; and diversity within the franchise, including gender and race representation. The chapters’ in-depth analyses of topics including LEGO films, marketing tactics, play sets, novelizations, and fans offer compelling insights relevant to those interested in the LEGO brand and broader trends in the children’s popular culture market alike.

LEGO Studies

LEGO Studies

Author: Mark J.P. Wolf

Publisher: Routledge

ISBN: 9781317935445

Category: Social Science

Page: 294

View: 446

Since the "Automatic Binding Bricks" that LEGO produced in 1949, and the LEGO "System of Play" that began with the release of Town Plan No. 1 (1955), LEGO bricks have gone on to become a global phenomenon, and the favorite building toy of children, as well as many an AFOL (Adult Fan of LEGO). LEGO has also become a medium into which a wide number of media franchises, including Star Wars, Harry Potter, Pirates of the Caribbean, Batman, Superman, Lord of the Rings, and others, have adapted their characters, vehicles, props, and settings. The LEGO Group itself has become a multimedia empire, including LEGO books, movies, television shows, video games, board games, comic books, theme parks, magazines, and even MMORPGs. LEGO Studies: Examining the Building Blocks of a Transmedial Phenomenon is the first collection to examine LEGO as both a medium into which other franchises can be adapted and a transmedial franchise of its own. Although each essay looks at a particular aspect of the LEGO phenomenon, topics such as adaptation, representation, paratexts, franchises, and interactivity intersect throughout these essays, proposing that the study of LEGO as a medium and a media empire is a rich vein barely touched upon in Media Studies.

Deconstructing LEGO

Deconstructing LEGO

Author: Jonathan Rey Lee

Publisher: Springer Nature

ISBN: 9783030536657

Category: Social Science

Page: 281

View: 626

This book investigates a paradox of creative yet scripted play—how LEGO invites players to build ‘freely’ with and within its highly structured, ideologically-laden toy system. First, this book considers theories and methods for deconstructing LEGO as a medium of bricolage, the creative reassembly of already-significant elements. Then, it pieces together readings of numerous LEGO sets, advertisements, videogames, films, and other media that show how LEGO constructs five ideologies of play: construction play, dramatic play, digital play, transmedia play, and attachment play. From suburban traffic patterns to architectural croissants, from feminized mini-doll bodies to toys-to-life stories, from virtual construction to playful fan creations, this book explores how the LEGO medium conveys ideological messages—not by transmitting clear statements but by providing implicit instructions for how to reassemble meanings it had all along.

LEGOfied

LEGOfied

Author: Nicholas Taylor

Publisher: Bloomsbury Publishing USA

ISBN: 9781501354069

Category: Social Science

Page: 208

View: 603

LEGOfied: Building Blocks as Media provides a multi-faceted exploration of LEGO fandom, addressing a blindspot in current accounts of LEGO and an emerging area of interest to media scholars: namely, the role of hobbyist enthusiasts and content producers in LEGO's emergence as a ubiquitous transmedia franchise. This book examines a range of LEGO hobbyism and their attendant forms of mediated self-expression and identity (their “technicities”): artists, aspiring Master Builders, collectors, and entrepreneurs who refashion LEGO bricks into new commodities (sets, tchotchkes, and minifigures). The practices and perspectives that constitute this diverse scene lie at the intersection of multiple transformations in contemporary culture, including the shifting relationships between culture industries and the audiences that form their most ardent consumer base, but also the emerging forms of entrepreneurialism, professionalization, and globalization that characterize the burgeoning DIY movement. What makes this a compelling project for media scholars is its mutli-dimensional articulation of how LEGO functions not just as a toy, cultural icon, or as transmedia franchise, but as a media platform. LEGOfied is centered around their shared experiences, qualitative observations, and semi-structured interviews at a number of LEGO hobbyist conventions. Working outwards from these conventions, each chapter engages additional modes of inquiry-media archaeology, aesthetics, posthumanist philosophy, feminist media studies, and science and technology studies-to explore the origins, permutations and implications of different aspects of the contemporary LEGO fandom scene.

The Marketing of Children’s Toys

The Marketing of Children’s Toys

Author: Rebecca C. Hains

Publisher: Springer Nature

ISBN: 9783030628819

Category: Social Science

Page: 304

View: 965

This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance. Discourses surrounding toys—including who certain toys are meant for and what various toys and brands can signify about their owners’ identities—have implications for our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.

The SAGE Encyclopedia of Children and Childhood Studies

The SAGE Encyclopedia of Children and Childhood Studies

Author: Daniel Thomas Cook

Publisher: SAGE

ISBN: 9781529721959

Category: Social Science

Page: 1888

View: 339

The SAGE Encyclopedia of Children and Childhood Studies navigates our understanding of the historical, political, social and cultural dimensions of childhood. Transdisciplinary and transnational in content and scope, the Encyclopedia both reflects and enables the wide range of approaches, fields and understandings that have been brought to bear on the ever-transforming problem of the "child" over the last four decades This four-volume encyclopedia covers a wide range of themes and topics, including: Social Constructions of Childhood Children’s Rights Politics/Representations/Geographies Child-specific Research Methods Histories of Childhood/Transnational Childhoods Sociology/Anthropology of Childhood Theories and Theorists Key Concepts This interdisciplinary encyclopedia will be of interest to students and researchers in: Childhood Studies Sociology/Anthropology Psychology/Education Social Welfare Cultural Studies/Gender Studies/Disabilty Studies

Goodwill in Passing Off

Goodwill in Passing Off

Author: Ng, Catherine

Publisher: Edward Elgar Publishing

ISBN: 9781800887749

Category: Law

Page: 256

View: 599

The law of passing off protects traders from a form of misrepresentation that harms their goodwill, and consumers from the market distortion that may result. This carefully-crafted work seeks to delineate two intertwined aspects of goodwill: substantive and structural goodwill. It argues that the law of passing off should focus on protecting structural goodwill, and that this in turn allows traders’ authentic voices to help shape the substantive goodwill to attract custom for them in the marketplace.

Childhood by Design

Childhood by Design

Author: Megan Brandow-Faller

Publisher: Bloomsbury Publishing USA

ISBN: 9781501332036

Category: Art

Page: 352

View: 829

Informed by the analytical practices of the interdisciplinary 'material turn' and social historical studies of childhood, Childhood By Design: Toys and the Material Culture of Childhood offers new approaches to the material world of childhood and design culture for children. This volume situates toys and design culture for children within broader narratives on history, art, design and the decorative arts, where toy design has traditionally been viewed as an aberration from more serious pursuits. The essays included treat toys not merely as unproblematic reflections of socio-cultural constructions of childhood but consider how design culture actively shaped, commodified and materialized shifting discursive constellations surrounding childhood and children. Focusing on the new array of material objects designed in response to the modern 'invention' of childhood-what we might refer to as objects for a childhood by design-Childhood by Design explores dynamic tensions between theory and practice, discursive constructions and lived experience as embodied in the material culture of childhood. Contributions from and between a variety of disciplinary perspectives (including history, art history, material cultural studies, decorative arts, design history, and childhood studies) are represented – critically linking historical discourses of childhood with close study of material objects and design culture. Chronologically, the volume spans the 18th century, which witnessed the invention of the toy as an educational plaything and a proliferation of new material artifacts designed expressly for children's use; through the 19th-century expansion of factory-based methods of toy production facilitating accuracy in miniaturization and a new vocabulary of design objects coinciding with the recognition of childhood innocence and physical separation within the household; towards the intersection of early 20th-century child-centered pedagogy and modernist approaches to nursery and furniture design; through the changing consumption and sales practices of the postwar period marketing directly to children through television, film and other digital media; and into the present, where the line between the material culture of childhood and adulthood is increasingly blurred.

The Cultural Life of James Bond

The Cultural Life of James Bond

Author: Jaap Verheul

Publisher: Amsterdam University Press

ISBN: 9789048532117

Category: Performing Arts

Page:

View: 494

The release of No Time To Die in 2020 heralds the arrival of the twenty-fifth installment in the James Bond film series. Since the release of Dr. No in 1962, the cinematic James Bond has expedited the transformation of Ian Fleming's literary creation into an icon of western popular culture that has captivated audiences across the globe by transcending barriers of ideology, nation, empire, gender, race, ethnicity, and generation. The Cultural Life of James Bond: Specters of 007 untangles the seemingly perpetual allure of the Bond phenomenon by looking at the non-canonical texts and contexts that encompass the cultural life of James Bond. Chronicling the evolution of the British secret agent over half a century of political, social, and cultural permutations, the fifteen chapters examine the Bond-brand beyond the film series and across media platforms while understanding these ancillary texts and contexts as sites of negotiation with the Eon franchise.

Janelle Monáe’s Queer Afrofuturism

Janelle Monáe’s Queer Afrofuturism

Author: Dan Hassler-Forest

Publisher: Rutgers University Press

ISBN: 9781978826700

Category: Music

Page: 178

View: 866

Singer. Dancer. Movie star. Activist. Queer icon. Afrofuturist. Working class heroine. Time traveler. Prophet. Feminist. Android. Dirty Computer. Janelle Monáe is all these things and more, making her one of the most fascinating artists to emerge in the twenty-first century. This provocative new study explores how Monáe’s work has connected different media platforms to strengthen and enhance new movements in art, theory, and politics. It considers not only Monáe’s groundbreaking albums The ArchAndroid, The Electric Lady, and Dirty Computer, but also Monáe’s work as an actress in such films as Hidden Figures and Antebellum, as well as her soundtrack appearances in socially-engaged projects ranging from I May Destroy You to Us. Examining Monáe as a cultural icon whose work is profoundly intersectional, this book maps how she is actively reshaping discourses around race, gender, sexuality, and capitalism. Tracing Monáe’s performances of joy, desire, pain, and hope across a wide range of media forms, it shows how she imagines Afrofuturist, posthumanist, and postcapitalist utopias, while remaining grounded in the realities of being a Black woman in a white-dominated industry. This is an exciting introduction to an audacious innovator whose work offers us fresh ways to talk about identity, desire, and power.

The Routledge International Handbook of Children, Adolescents, and Media

The Routledge International Handbook of Children, Adolescents, and Media

Author: Dafna Lemish

Publisher: Taylor & Francis

ISBN: 9781000574944

Category: Social Science

Page: 556

View: 271

This second, thoroughly updated edition of The Routledge International Handbook of Children, Adolescents, and Media analyzes a broad range of complementary areas of study, including children as media consumers, children as active participants in media making, and representations of children in the media. The roles that media play in the lives of children and adolescents, as well as their potential implications for their cognitive, emotional, social, and behavioral development, have attracted growing research attention in a variety of disciplines. This handbook presents a collection that spans a variety of disciplines including developmental psychology, media studies, public health, education, feminist studies, and the sociology of childhood. Chapters provide a unique intellectual mapping of current knowledge, exploring the relationship of children and media in local, national, and global contexts. Divided into five parts, each with an introduction explaining the themes and topics covered, the handbook features over 50 contributions from leading and upcoming academics from around the globe. The revised and new chapters consider vital questions by analyzing texts, audience, and institutions, including: media and its effects on children’s mental health children and the internet of toys media and digital inequalities news and citizenship in the aftermath of COVID-19 The Handbook’s interdisciplinary approach and comprehensive, current, and international scope make it an authoritative, state-of-the-art guide to the field of children’s media studies. It will be indispensable for media scholars and professionals, policy makers, educators, and parents.