Finding New Ways to Engage and Satisfy Global Customers

Finding New Ways to Engage and Satisfy Global Customers

Author: Patricia Rossi

Publisher: Springer

ISBN: 9783030025687

Category: Business & Economics

Page: 956

View: 145

This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challenge for the marketer is to reach customers in new and powerful ways. Featuring the full proceedings from the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Porto, Portugal, this volume provides current and emerging research from global scholars and practitioners that will help marketers to engage and promote customer satisfaction. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

The Elements of Journalism, Revised and Updated 4th Edition

The Elements of Journalism, Revised and Updated 4th Edition

Author: Bill Kovach

Publisher: Crown

ISBN: 9780593239360

Category: Language Arts & Disciplines

Page: 432

View: 896

A timely new edition of the classic journalism text, now featuring updated material on the importance of reporting in the age of media mistrust and fake news—and how journalists can use technology to navigate its challenges More than two decades ago, the Committee of Concerned Journalists gathered some of America’s most influential newspeople and asked them, “What is journalism for?” Through exhaustive research, surveys, interviews, and public forums, the committee identified the essential elements that define journalism and its role in our society. The result is one of the most important books on media ever written—winner of the Goldsmith Book Prize from Harvard, a Society of Professional Journalists Award, and the Bart Richards Award for Media Criticism from Penn State University. Updated with new material covering the ways journalists can leverage technology to their advantage, especially given the shifting revenue architecture of news—and with the future of news, facts, and democracy never more in question—this fourth edition of The Elements of Journalism is the authoritative guide for journalists, students, and anyone hoping to stay informed in contentious times.

Institutional Transformation To Engage A Diverse Student Body

Institutional Transformation To Engage A Diverse Student Body

Author: Liz Thomas

Publisher: Emerald Group Publishing

ISBN: 9780857249043

Category: Education

Page: 358

View: 860

Helps readers engage with a number of core higher education (HE) issues that have dominated UK and International policy. This title helps them in developing the concept of institutional transformation and student engagement to widen participation in HE and improve student retention and success.

Bowling Alone: Revised and Updated

Bowling Alone: Revised and Updated

Author: Robert D. Putnam

Publisher: Simon & Schuster

ISBN: 9781982130848

Category: History

Page: 592

View: 501

Updated to include a new chapter about the influence of social media and the Internet—the 20th anniversary edition of Bowling Alone remains a seminal work of social analysis, and its examination of what happened to our sense of community remains more relevant than ever in today’s fractured America. Twenty years, ago, Robert D. Putnam made a seemingly simple observation: once we bowled in leagues, usually after work; but no longer. This seemingly small phenomenon symbolized a significant social change that became the basis of the acclaimed bestseller, Bowling Alone, which The Washington Post called “a very important book” and Putnam, “the de Tocqueville of our generation.” Bowling Alone surveyed in detail Americans’ changing behavior over the decades, showing how we had become increasingly disconnected from family, friends, neighbors, and social structures, whether it’s with the PTA, church, clubs, political parties, or bowling leagues. In the revised edition of his classic work, Putnam shows how our shrinking access to the “social capital” that is the reward of communal activity and community sharing still poses a serious threat to our civic and personal health, and how these consequences have a new resonance for our divided country today. He includes critical new material on the pervasive influence of social media and the internet, which has introduced previously unthinkable opportunities for social connection—as well as unprecedented levels of alienation and isolation. At the time of its publication, Putnam’s then-groundbreaking work showed how social bonds are the most powerful predictor of life satisfaction, and how the loss of social capital is felt in critical ways, acting as a strong predictor of crime rates and other measures of neighborhood quality of life, and affecting our health in other ways. While the ways in which we connect, or become disconnected, have changed over the decades, his central argument remains as powerful and urgent as ever: mending our frayed social capital is key to preserving the very fabric of our society.

Engage Every Family

Engage Every Family

Author: Steven M. Constantino

Publisher: Corwin Press

ISBN: 9781071803691

Category: Education

Page: 280

View: 281

New and Improved - Revisit Five Simple Principles and Engage With Every Family Why haven’t we been more successful in engaging every family in the educational lives of their children? Why do we still struggle with the notion of engaging every family as a conduit to improved student learning? This book outlines a pathway and process to engage every family, including those families that have been traditionally disengaged or disenfranchised. Updates to this second edition include updated research to ensure a firmer foundation for each of its five simple principles as well as: - Reflections about implicit bias, equitable learning outcomes, and the role family engagement plays - A deeper dive into the idea of family efficacy, or empowering families to work alongside teachers for improved learning - A nuanced switch from building to developing relationships, and how trust is at the core of that subtle difference Join Dr. Steve Constantino as he shares what he has learned and how he has improved the Five Simple Principles for family engagement and its powerful effects upon student achievement.

Mental Disorders and Disabilities Among Low-Income Children

Mental Disorders and Disabilities Among Low-Income Children

Author: National Academies of Sciences, Engineering, and Medicine

Publisher: National Academies Press

ISBN: 9780309376884

Category: Medical

Page: 472

View: 442

Children living in poverty are more likely to have mental health problems, and their conditions are more likely to be severe. Of the approximately 1.3 million children who were recipients of Supplemental Security Income (SSI) disability benefits in 2013, about 50% were disabled primarily due to a mental disorder. An increase in the number of children who are recipients of SSI benefits due to mental disorders has been observed through several decades of the program beginning in 1985 and continuing through 2010. Nevertheless, less than 1% of children in the United States are recipients of SSI disability benefits for a mental disorder. At the request of the Social Security Administration, Mental Disorders and Disability Among Low-Income Children compares national trends in the number of children with mental disorders with the trends in the number of children receiving benefits from the SSI program, and describes the possible factors that may contribute to any differences between the two groups. This report provides an overview of the current status of the diagnosis and treatment of mental disorders, and the levels of impairment in the U.S. population under age 18. The report focuses on 6 mental disorders, chosen due to their prevalence and the severity of disability attributed to those disorders within the SSI disability program: attention-deficit/hyperactivity disorder, oppositional defiant disorder/conduct disorder, autism spectrum disorder, intellectual disability, learning disabilities, and mood disorders. While this report is not a comprehensive discussion of these disorders, Mental Disorders and Disability Among Low-Income Children provides the best currently available information regarding demographics, diagnosis, treatment, and expectations for the disorder time course - both the natural course and under treatment.

American Government and Politics Today: No Separate Policy Chapters Version, 2016-2017 Edition

American Government and Politics Today: No Separate Policy Chapters Version, 2016-2017 Edition

Author: Lynne E. Ford

Publisher: Cengage Learning

ISBN: 9781337514262

Category: Education

Page: 720

View: 657

AMERICAN GOVERNMENT AND POLITICS TODAY is known nationwide for its balanced, unbiased, and modern coverage of constitutional, governmental, political, social, and economic structures and their processes. The book provides the knowledge that allows students to make informed choices, encourages them to play an active role in the decision-making process, and promotes their enthusiastic participation in the world around them by giving them the tools they need to get involved. The 2017-2018 edition's updates include in-depth coverage of the 2016 elections. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

American Government and Politics Today: No Separate Policy Chapters Version, 2015-2016 Edition (with MindTap Political Science Printed Access Card)

American Government and Politics Today: No Separate Policy Chapters Version, 2015-2016 Edition (with MindTap Political Science Printed Access Card)

Author: Lynne E. Ford

Publisher: Cengage Learning

ISBN: 9781305687974

Category: Political Science

Page: 592

View: 255

AMERICAN GOVERNMENT AND POLITICS TODAY is known nationwide for its balanced, unbiased, and modern coverage of constitutional, governmental, political, social, and economic structures and their processes. The book provides the knowledge that allows students to make informed choices, encourages them to play an active role in the decision-making process, and promotes their enthusiastic participation in the world around them by providing the tools they need to get involved. The 2015-2016 edition's updates include in-depth coverage of the midterm 2014 elections. This version has no separate policy chapters. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Handbook of Research on Effective Advertising Strategies in the Social Media Age

Handbook of Research on Effective Advertising Strategies in the Social Media Age

Author: Ta?k?ran, Nurdan Öncel

Publisher: IGI Global

ISBN: 9781466681262

Category: Business & Economics

Page: 509

View: 533

Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

New Media and Public Relations

New Media and Public Relations

Author: Sandra C. Duhé

Publisher: Peter Lang

ISBN: 0820488011

Category: Business & Economics

Page: 472

View: 869

From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with real-life case studies that explore some of the ways new media practices challenge and expand conventional thinking in public relations. This comprehensive new volume charts the leading edge of public relations research, drawing on insights from both scholars and practitioners to question outdated models, discuss emerging trends, and provide numerous examples of how organizations navigate the uncertainties of building mediated relationships. Global in scope and exploratory in nature, New Media and Public Relations is an indispensable reference for contemporary research and practice in the field, and essential reading for undergraduate and graduate students in public relations and mediated communication.

For the Win, Revised and Updated Edition

For the Win, Revised and Updated Edition

Author: Kevin Werbach

Publisher: University of Pennsylvania Press

ISBN: 9781613631461

Category: Business & Economics

Page: 152

View: 480

"A QUICK BUT THOUGHTFUL LOOK INTO THE PROS AND CONS OF GAMIFICATION...."--Daniel H. Pink, Author, DriveWhy can't life--and business--be fun?For thousands of years, we've created things called games that tap the tremendous psychic power of fun. In a revised and updated edition of For the Win: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, authors Kevin Werbach and Dan Hunter argue that applying the lessons of gamification could change your business, the way you learn or teach, and even your life. Werbach and Hunter explain how games can be used as a valuable tool to address serious pursuits like marketing, productivity enhancement, education, innovation, customer engagement, human resources, and sustainability. They reveal how, why, and when gamification works--and what not to do. Discover the successes--and failures--of organizations that are using gamification: How a South Korean company called Neofect is using gamification to help people recover from strokes; How a tool called SuperBetter has demonstrated significant results treating depression, concussion symptoms, and the mental health harms of the COVID-19 pandemic through game thinking; How the ride-hailing giant Uber once used gamification to influence their drivers to work longer hours than they otherwise wanted to, causing swift backlash. The story of gamification isn't fun and games by any means. It's serious. When used carefully and thoughtfully, gamification produces great outcomes for users, in ways that are hard to replicate through other methods. Other times, companies misuse the "guided missile" of gamification to have people work and do things in ways that are against their self-interest. This revised and updated edition incorporates the most prominent research findings to provide a comprehensive gamification playbook for the real world.