Star Power: The Impact of Branded Celebrity [2 volumes]

Star Power: The Impact of Branded Celebrity [2 volumes]

Author: Aaron Barlow

Publisher: ABC-CLIO

ISBN: 9780313396182

Category: Social Science

Page: 548

View: 212

Stars do have real power, but not all of them wield it wisely. This work explores how a variety of celebrities developed their brands and how celebrity can become a jumping-off point to entirely unrelated activities. • Connects artists to their frequent collaborators, giving readers the benefit of an expansive introduction that leads logically into an advanced discussion of each star • Documents how pioneering individuals such as Woody Allen and Clint Eastwood expand their professional activities, thereby setting the precedent for what is now commonplace: the performer as writer, director, producer, and brand • Covers a broad range of individuals, including Ezra Pound, Charlie Chaplin, Mario Puzo, Lady Gaga, Oprah Winfrey, Spike Lee, Fran Drescher, and even President Theodore Roosevelt

The Routledge Handbook of Remix Studies and Digital Humanities

The Routledge Handbook of Remix Studies and Digital Humanities

Author: Eduardo Navas

Publisher: Routledge

ISBN: 9781000346725

Category: Social Science

Page: 562

View: 680

In this comprehensive and highly interdisciplinary companion, contributors reflect on remix across the broad spectrum of media and culture, with each chapter offering in-depth reflections on the relationship between remix studies and the digital humanities. The anthology is organized into sections that explore remix studies and digital humanities in relation to topics such as archives, artificial intelligence, cinema, epistemology, gaming, generative art, hacking, pedagogy, sound, and VR, among other subjects of study. Selected chapters focus on practice-based projects produced by artists, designers, remix studies scholars, and digital humanists. With this mix of practical and theoretical chapters, editors Navas, Gallagher, and burrough offer a tapestry of critical reflection on the contemporary cultural and political implications of remix studies and the digital humanities, functioning as an ideal reference manual to these evolving areas of study across the arts, humanities, and social sciences. This book will be of particular interest to students and scholars of digital humanities, remix studies, media arts, information studies, interactive arts and technology, and digital media studies.

Trends, Challenges & Innovations in Management - Volume III

Trends, Challenges & Innovations in Management - Volume III

Author: Dr Ramesh Kumar Miryala

Publisher: Zenon Academic Publishing

ISBN:

Category:

Page: 325

View: 275

Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are keeping business enterprises to be on their toes. Today management and its concepts have become key for survival of any business entity. The unique cultural characteristics, tradition and dynamics of consumer, demand an innovative management strategy to achieve success. Effective Management has become an increasingly vital ingredient for business success and it profoundly affects our day-to-day life. Today, the role of a business houses has changed from merely selling products and services to transforming lives and nurturing lifestyles. The Indian business is changing and so do the management strategies. These changing scenarios in the context of globalization will bestow ample issues, prospects and challenges which need to be explored. The practitioners, academicians and researchers need to meticulously review these aspects and acquaint them with knowledge to sustain in such scenarios. Thus, these changing scenarios emphasize the need of a broad-based research in the field of management also reflecting in management education. This book is an attempt in that direction. I sincerely hope that this book will provide insights into the subject to faculty members, researchers and students from the management institutes, consultants, practicing managers from industry and government officers.

Trends and Advances in Information Systems and Technologies

Trends and Advances in Information Systems and Technologies

Author: Álvaro Rocha

Publisher: Springer

ISBN: 9783319777030

Category: Technology & Engineering

Page: 1204

View: 703

This book includes a selection of papers from the 2018 World Conference on Information Systems and Technologies (WorldCIST'18), held in Naples, Italy on March27-29, 2018. WorldCIST is a global forum for researchers and practitioners to present and discuss recent results and innovations, current trends, professional experiences and the challenges of modern information systems and technologies research together with their technological development and applications. The main topics covered are: A) Information and Knowledge Management; B) Organizational Models and Information Systems; C) Software and Systems Modeling; D) Software Systems, Architectures, Applications and Tools; E) Multimedia Systems and Applications; F) Computer Networks, Mobility and Pervasive Systems; G) Intelligent and Decision Support Systems; H) Big Data Analytics and Applications; I) Human–Computer Interaction; J) Ethics, Computers & Security; K) Health Informatics; L) Information Technologies in Education; M) Information Technologies in Radiocommunications; N) Technologies for Biomedical Applications.

Political Marketing in the United States

Political Marketing in the United States

Author: Jennifer Lees-Marshment

Publisher: Routledge

ISBN: 9781136212192

Category: Political Science

Page: 312

View: 465

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

Mobile Marketing Management

Mobile Marketing Management

Author: Hongbing Hua

Publisher: CRC Press

ISBN: 9780429633898

Category: Business & Economics

Page: 444

View: 803

With the development of mobile internet technology, people’s lifestyle and consumer behavior are changing rapidly. Nowadays, the products on the market are updating more and more frequently, and the traditional marketing theory and brand theory fail to get with the mobile internet. So, what’s the innovative marketing to take in the new era? Since 2012, China has entered into the mobile era, and became a major country of mobile internet application. The book summarizes the experience of the author accumulated from many trials and errors in management and marketing innovation, so as to form the pattern of management and marketing for the next 30 years. Mobile Marketing Management lays the foundation for the new era with four pillars: service, substance, superuser, space, known as 4S theory for short. In view of the concept of customer-first, it is all about service, and products become productized service concepts. In view of the failure of mass communication, the competition among all services becomes the competition of substance differentiation. Regarding the popularity of self-organization, it becomes a trend to cooperate with people rather than the company to develop the market. In view of the principle of fuzzy market boundary, the enterprises shall optimize their living space and evolve their development space. This book contains numerous case studies along with analysis and creates the discipline of mobile marketing management, providing innovative theories, methods and tools for the marketing of enterprises. Through this book, readers can master the marketing methods of the mobile internet era. They can apply the marketing theory in this book to guide the marketing practice, thus improving marketing efficiency and reducing marketing costs.

The Influence of Celebrity Endorsements on the Buying Intension of Young Consumers in India

The Influence of Celebrity Endorsements on the Buying Intension of Young Consumers in India

Author: Kunal Gaurav

Publisher: GRIN Verlag

ISBN: 9783668548077

Category: Business & Economics

Page: 61

View: 499

Project Report from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A+, , language: English, abstract: The universe of today is evolving quickly and India is no exception. Particularly after the opening up of the economy, the pace of progress that India and its people are encountering in their socio-social environment is mind boggling. Every brand attempts to steal at least fraction of a person’s time to inform him/her about the amazing and different attributes of the product at hand. The challenge of the marketer is to find a hook that will hold the subject’s attention. In helping to achieve this, use of celebrity for endorsement of a brand is widely used marketing strategy. It has been uncovered amid the examination that whooping sums being paid by the advertisers to these celebrities are some place powerful. The main objective of this study is to analyze the impact of various constructs of celebrity endorsement on the buying intention of young consumer. There is two more objective of this study such as to identify the various constructs of celebrity endorsement and to now the consumer perception towards celebrity endorsement.

Rock Concert Performance from ABBA to ZZ Top

Rock Concert Performance from ABBA to ZZ Top

Author: Peter Smith

Publisher: Rowman & Littlefield

ISBN: 9781793618573

Category: Rock concerts

Page: 216

View: 496

"This book presents an analysis of 100 rock concert performances and answers the question "What makes a truly great rock performance?" Peter Smith delves into his own recollections of experiencing rock performances and covers themes of icons, persona, energy, fandom, venues, communities, politics, art-rock, authenticity and maturity"--

Fame Attack

Fame Attack

Author: Chris Rojek

Publisher: A&C Black

ISBN: 9781849668040

Category: Social Science

Page: 208

View: 277

The follow up to Chris Rojek's hugely successful Celebrity, this book assesses celebrity culture today. It explores how the fads, fashions and preoccupations of celebrities enter the popular lifeblood, explains what is distinctive about contemporary celebrity, and reveals the psychological, social and economic consequences of fame both upon the public and celebrities themselves. The book develops the framework for looking at celebrity culture which Rojek set out back in 2001, by showing how ascribed celebrity, achieved celebrity and celetoids overlap. The book gives a new emphasis to the role of the media and public relations in engineering fame, and the psychological consequences of celebrity - notably Narcissistic Personality Disorder and Celebrity Worship Syndrome. The book is a landmark contribution in explaining how celebrities dominate the social horizon and why we need them.

The SAGE Handbook of Human Rights

The SAGE Handbook of Human Rights

Author: Anja Mihr

Publisher: SAGE

ISBN: 9781473914360

Category: Political Science

Page: 1136

View: 800

The SAGE Handbook of Human Rights will comprise a two volume set consisting of more than 50 original chapters that clarify and analyze human rights issues of both contemporary and future importance. The Handbook will take an inter-disciplinary approach, combining work in such traditional fields as law, political science and philosophy with such non-traditional subjects as climate change, demography, economics, geography, urban studies, mass communication, and business and marketing. In addition, one of the aspects of mainstreaming is the manner in which human rights has come to play a prominent role in popular culture, and there will be a section on human rights in art, film, music and literature. Not only will the Handbook provide a state of the art analysis of the discipline that addresses the history and development of human rights standards and its movements, mechanisms and institutions, but it will seek to go beyond this and produce a book that will help lead to prospective thinking.

OUR FRAGILE WORLD: Challenges and Opportunities for Sustainable Development - Volume II

OUR FRAGILE WORLD: Challenges and Opportunities for Sustainable Development - Volume II

Author: M. K. Tolba

Publisher: EOLSS Publications

ISBN: 9780953494477

Category: Sustainable agriculture

Page: 2263

View: 748

This publication, Our Fragile World: Challenges and Opportunities for Sustainable Development presents perspectives of several important subjects that are covered in greater detail and depth in the Encyclopedia of Life Support Systems (EOLSS). The contributions to the two volumes provide an integrated presentation of knowledge and worldviews related to the state of: Earth's natural resources, social resources, institutional resources, and economic and financial resources. They present the vision and thinking of over 200 authors in support of efforts to solve the complex problems connected with sustainable development, and to secure perennial life support on "The Blue Planet'. These contributions are holistic, informative, forward looking, and will be of interest to a broad readership. This volume presents contributions with focus on the Economic and Institutional Dimensions of Sustainable Development in two sections: KNOWLEDGE, TECHNOLOGY, AND MANAGEMENT (Knowledge; Technology and Management ; Economics; Finance and trade). – POLICY AND INSITUTIONAL IMPLICATIONS FOR SUSTAINABLE DEVELOPMENT (Policy Issues; Institutional implications; Regional Analysis).

Advances in Tourism, Technology and Systems

Advances in Tourism, Technology and Systems

Author: António Abreu

Publisher: Springer Nature

ISBN: 9789813342606

Category: Technology & Engineering

Page: 639

View: 128

This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2020), held at the University of Cartagena, in Cartagena de Indias, Colombia, from 29th to 31st October 2020. The book is divided into two volumes, and it covers the areas of technology in tourism and the tourist experience, generations and technology in tourism, digital marketing applied to tourism and travel, mobile technologies applied to sustainable tourism, information technologies in tourism, digital transformation of tourism business, e-tourism and tourism 2.0, big data and management for travel and tourism, geotagging and tourist mobility, smart destinations, robotics in tourism, and information systems and technologies.