Author: Monica Penick

Publisher: Yale University Press

ISBN: 9780300221763

Category: Architecture

Page: 248

View: 522

Cover -- Half Title -- Title -- Copyright -- Contents -- Preface -- Prologue -- 1 Beginnings -- 2 Good Taste and Better Living -- 3 The Postwar House -- 4 The Pace Setter House -- 5 Climate Control -- 6 A New Look -- 7 The American Style -- 8 The Threat to the Next America -- 9 A New Alliance -- 10 The Next American House -- 11 A New Regionalism -- 12 Which Way, America? -- 13 American Shibui -- 14 Catalyst -- Epilogue -- Abbreviations -- Notes -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- Z -- Illustration Credits

Marketing (RLE Marketing)

Marketing (RLE Marketing)

Author: Arnold K. Weinstein

Publisher: Routledge

ISBN: 9781317638049

Category: Business & Economics

Page: 226

View: 310

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

The Tastemakers

The Tastemakers

Author: David Sax

Publisher: Hachette UK

ISBN: 9781610393164

Category: Cooking

Page: 336

View: 627

Tastemaker, n. Anyone with the power to make you eat quinoa. Kale. Spicy sriracha sauce. Honeycrisp apples. Cupcakes. These days, it seems we are constantly discovering a new food that will make us healthier, happier, or even somehow cooler. Chia seeds, after a brief life as a novelty houseplant and I Love the '80s punchline, are suddenly a superfood. Not long ago, that same distinction was held by pomegranate seeds, aç berries, and the fermented drink known as kombucha. So what happened? Did these foods suddenly cease to be healthy a few years ago? And by the way, what exactly is a "superfood" again? In this eye-opening, witty work of reportage, David Sax uncovers the world of food trends: Where they come from, how they grow, and where they end up. Traveling from the South Carolina rice plot of America's premier grain guru to Chicago's gluttonous Baconfest, Sax reveals a world of influence, money, and activism that helps decide what goes on your plate. On his journey, he meets entrepreneurs, chefs, and even data analysts who have made food trends a mission and a business. The Tastemakers is full of entertaining stories and surprising truths about what we eat, how we eat it, and why.