The Marketing of Children’s Toys

The Marketing of Children’s Toys

Author: Rebecca C. Hains

Publisher: Springer Nature

ISBN: 9783030628819

Category: Social Science

Page: 304

View: 856

This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy categories such as on-trend grotesque toys; toy firearms; minimalist toys; toyetics; toys meant to offer diverse representation; STEM toys; and unboxing videos. Toy marketing warrants a sustained scholarly critique because of toys’ cultural significance and their roles in children’s lives, as well as the industry’s economic importance. Discourses surrounding toys—including who certain toys are meant for and what various toys and brands can signify about their owners’ identities—have implications for our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized.

Out of the Garden

Out of the Garden

Author: Stephen Kline

Publisher: Verso

ISBN: 1859840590

Category: Social Science

Page: 406

View: 936

This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children's play culture and toys from the teddy bear and Lego to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children's mass media - books, comics, film and television - and that of the specially stores such as Toys 'R' Us, revealing how the opportunity to reach large audiences of children through television was a pivotal point in developing new approaches to advertising. Contemporary youngsters, he shows, are catapulted into a fantastic and chaotic time-space continuum of action toys thanks to the merchandisers' interest in animated television. Kline looks at the imagery and appeal of the toy commercials and at how they provide a host of stereotyped figures around which children can organize their imaginative experience. He shows how the deregulation of advertising in the United States in the 1980s has led directly to the development of the new marketing strategies which use television series to saturate the market with promotional "character toys". Finally, in a powerful re-examination of the debates about the cultural effects of television, Out of the Garden asks whether we should allow our children's play culture to be primarily defined and created by marketing strategies, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young.

The Routledge International Handbook of Children, Adolescents, and Media

The Routledge International Handbook of Children, Adolescents, and Media

Author: Dafna Lemish

Publisher: Taylor & Francis

ISBN: 9781000574944

Category: Social Science

Page: 556

View: 765

This second, thoroughly updated edition of The Routledge International Handbook of Children, Adolescents, and Media analyzes a broad range of complementary areas of study, including children as media consumers, children as active participants in media making, and representations of children in the media. The roles that media play in the lives of children and adolescents, as well as their potential implications for their cognitive, emotional, social, and behavioral development, have attracted growing research attention in a variety of disciplines. This handbook presents a collection that spans a variety of disciplines including developmental psychology, media studies, public health, education, feminist studies, and the sociology of childhood. Chapters provide a unique intellectual mapping of current knowledge, exploring the relationship of children and media in local, national, and global contexts. Divided into five parts, each with an introduction explaining the themes and topics covered, the handbook features over 50 contributions from leading and upcoming academics from around the globe. The revised and new chapters consider vital questions by analyzing texts, audience, and institutions, including: media and its effects on children’s mental health children and the internet of toys media and digital inequalities news and citizenship in the aftermath of COVID-19 The Handbook’s interdisciplinary approach and comprehensive, current, and international scope make it an authoritative, state-of-the-art guide to the field of children’s media studies. It will be indispensable for media scholars and professionals, policy makers, educators, and parents.

Understanding Children as Consumers

Understanding Children as Consumers

Author: David Marshall

Publisher: SAGE

ISBN: 9780857026743

Category: Business & Economics

Page: 280

View: 460

What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? Whether fashion, toys, food, branding, money - from TV adverts and the supermarket aisle, to the internet and peer trends, there is a growing presence of marketing forces directed at and influencing children and young people. How should these forces be understood, and what means of research or dialogue is required to assess them? With critical insight, the contributors to this collection, take up the evaluation of the child as an active consumer, and offer a valuable rethinking of the discussions and literature on the subject. Features: • 14 original chapters from leading researchers in the field • Each chapter contains vignettes or case examples to reinforce learning • Contains consideration of future research directions in each of the topics that the chapters cover. This book will be relevant reading for postgraduates and advanced undergraduates with an interest in children as consumers, consumer behaviour and on marketing courses in general as well as for researchers working in this field.

Child Development

Child Development

Author:

Publisher: Byword Books Private Limited

ISBN: 9788181930316

Category: Family & Relationships

Page: 208

View: 858

Parenting can be demanding as well as fun. From infancy to adolescence the child lives through a range of emotions and physical changes, some so rapid that the parents are often at their wits' end and exhausted. In an attempt to answer your questions and clear your occasional doubts, this book aims to reaffirm your faith as a caretaker and make parenting an enjoyable experience.

The Psychology of Sex and Gender

The Psychology of Sex and Gender

Author: Jennifer K. Bosson

Publisher: SAGE Publications

ISBN: 9781506331331

Category: Psychology

Page: 640

View: 948

The Psychology of Sex and Gender meets the needs of gender science today, providing students with fresh, contemporary examples, balanced coverage of men and women, and a grounding in psychological science. The dynamic author team of Jennifer K. Bosson, Joseph A. Vandello, and Camille E. Buckner presents classic and cutting-edge research findings, historical contexts, examples from popular culture, cross-cultural universality and variation, and coverage of nonbinary identities, for a full, vibrant picture of the field. In keeping with the growing scholarship of teaching and learning (SOTL), the authors ask students in every chapter to identify and evaluate their own myths and misconceptions, participate in real-world debates on topics at the forefront of the field, and stop to think critically along the way. Students will be talking about this book long after they finish the course, carrying new skills forward into their lives and future careers.

Childhood in a Global Perspective

Childhood in a Global Perspective

Author: Karen Wells

Publisher: John Wiley & Sons

ISBN: 9780745684970

Category: Family & Relationships

Page: 264

View: 982

The second edition of this compelling and popular book offers a unique global perspective on children’s lives throughout the world. It shows how the notion of childhood is being radically re-shaped, in part as a consequence of globalization. Taking an engaging historical and comparative approach, the book explores social issues such as how children are constituted as raced, classed and gendered subjects; how children’s involvement in war is connected to the globalization of capitalism and organized crime; and how school and work operate as sites for the governing of childhood. The book discusses wide-ranging topics including children’s rights, the family, children and war, child labour and young people’s activism around the globe. In addition to updated literature throughout, the revised edition includes new chapters on migration and trafficking, and the role of play. The book will continue to be of great value to students and scholars in the fields of sociology, geography, social policy and development studies. It will also be a valuable companion to practitioners of international development and social work, as well as to anyone interested in childhood in the contemporary world.

The Handbook of Developmentally Appropriate Toys

The Handbook of Developmentally Appropriate Toys

Author: Doris Bergen

Publisher:

ISBN: 9781475849219

Category:

Page: 300

View: 818

The handbook is expected to serve both as a reference for educators, parents, toy designers, and other interested readers, and as a catalyst for further research and ongoing toy development.

Food Policy

Food Policy

Author: Janel Obenchain

Publisher: CRC Press

ISBN: 9781439880258

Category: Medical

Page: 538

View: 706

Access to safe, adequate, and nutritionally balanced food is a cornerstone of public health. Food Policy: Looking Forward from the Past examines the influences of grassroots movements, the government, and industry on the US food systems. The authors explore the intersection of food and nutrition and how policy influences this overlap. They illumina