Brains on Fire

Brains on Fire

Author: Robbin Phillips

Publisher: John Wiley & Sons

ISBN: 0470872276

Category: Business & Economics

Page: 224

View: 149

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs

Brain on Fire

Brain on Fire

Author: Susannah Cahalan

Publisher: Simon and Schuster

ISBN: 9781451621396

Category: Biography & Autobiography

Page: 294

View: 105

NOW A MAJOR MOTION PICTURE STARRING CHLOË GRACE MORETZ A “captivating” (The New York Times Book Review), award-winning memoir and instant New York Times bestseller that goes far beyond its riveting medical mystery, Brain on Fire is a powerful account of one woman’s struggle to recapture her identity. When twenty-four-year-old Susannah Cahalan woke up alone in a hospital room, strapped to her bed and unable to move or speak, she had no memory of how she’d gotten there. Days earlier, she had been on the threshold of a new, adult life: at the beginning of her first serious relationship and a promising career at a major New York newspaper. Now she was labeled as violent, psychotic, a flight risk. What happened? In an “unforgettable” (Elle), “stunningly brave” (NPR), and breathtaking narrative, Susannah tells the astonishing true story of her descent into madness, her family’s inspiring faith in her, and the lifesaving diagnosis that almost didn’t happen. “A fascinating look at the disease that…could have cost this vibrant, vital young woman her life” (People), Brain on Fire is an unforgettable exploration of memory and identity, faith and love, and a profoundly compelling tale of survival and perseverance.

The Brain's Way of Healing

The Brain's Way of Healing

Author: Norman Doidge

Publisher: Penguin

ISBN: 9780698191433

Category: Medical

Page: 448

View: 634

NEW YORK TIMES BESTSELLER The New York Times–bestselling author of The Brain That Changes Itself presents astounding advances in the treatment of brain injury and illness. Now in an updated and expanded paperback edition. Winner of the 2015 Gold Nautilus Book Award in Science & Cosmology In his groundbreaking work The Brain That Changes Itself, Norman Doidge introduced readers to neuroplasticity—the brain’s ability to change its own structure and function in response to activity and mental experience. Now his revolutionary new book shows how the amazing process of neuroplastic healing really works. The Brain’s Way of Healing describes natural, noninvasive avenues into the brain provided by the energy around us—in light, sound, vibration, and movement—that can awaken the brain’s own healing capacities without producing unpleasant side effects. Doidge explores cases where patients alleviated chronic pain; recovered from debilitating strokes, brain injuries, and learning disorders; overcame attention deficit and learning disorders; and found relief from symptoms of autism, multiple sclerosis, Parkinson’s disease, and cerebral palsy. And we learn how to vastly reduce the risk of dementia, with simple approaches anyone can use. For centuries it was believed that the brain’s complexity prevented recovery from damage or disease. The Brain’s Way of Healing shows that this very sophistication is the source of a unique kind of healing. As he did so lucidly in The Brain That Changes Itself, Doidge uses stories to present cutting-edge science with practical real-world applications, and principles that everyone can apply to improve their brain’s performance and health.

The Gifted Teen Survival Guide

The Gifted Teen Survival Guide

Author: Judy Galbraith

Publisher: Free Spirit Publishing

ISBN: 9781631986796

Category: Young Adult Nonfiction

Page: 301

View: 432

Meet the social, emotional, and educational needs of gifted students with the fifth edition of this classic bestseller. Support the social, emotional, and educational needs of gifted students with the fifth edition of The Gifted Teen Survival Guide, a one-of-a-kind book full of sage advice to help teens understand themselves, relate well with others, and reach their potential in life. The fifth edition continues to be the ultimate teen guide to thriving in a world that doesn’t always support or understand high ability. Based on surveys from more than 1,400 teens, The Gifted Teen Survival Guide covers the topics that gifted teens want and need to know about. Full of surprising facts, cutting-edge research, revealing quizzes and survey results, step-by-step strategies, inspiring quotes and stories, and insightful expert essays, the guide gives readers the tools they need to appreciate their giftedness as an asset and use it to make the most of who they are. The fifth edition has been revised to meet the needs of gifted students today, including: Updated information about changes in education and in society, such as: the thinking about twice-exceptionality and multiple intelligences terminology of autism spectrum disorder equity in gifted programs and underserved gifted students homeschooling gender and sexuality mental health New research findings about brain development in gifted teens A wealth of additional resources including books, publications, associations, programs, websites, and much more Sections on concepts such as mindfulness, meditation, introversion, and intensities Exploration into school-related topics, such as online schooling, taking a gap year after high school, going to college, and finding scholarships Up-to-date guidelines for socializing online and using social media With more than a quarter million copies in print, The Gifted Teen Survival Guide is essential reading for gifted teens, their parents, teachers, counselors, and anyone who cares about smart, talented, curious young people. Part of Self-Help for Teens® Free Spirit is the leading publisher of learning tools that support teens’ social and emotional health.

Fire Up Your Writing Brain

Fire Up Your Writing Brain

Author: Susan Reynolds

Publisher: Penguin

ISBN: 9781599639192

Category: Language Arts & Disciplines

Page: 272

View: 830

Ignite Your Writing Brain! Whether you're an experienced writer or just starting out, an endless number of pitfalls can trip up your efforts, from procrastination and writer's block to thin characters and uninspired plots. Luckily, you have access to an extraordinary writing tool that can help overcome all of these problems: your brain. Fire Up Your Writing Brain teaches you how to develop your brain to its fullest potential. Based on proven, easy-to-understand neuroscience, this book details ways to stimulate, nurture, and hone your brain into the ultimate writing tool. Inside, you'll learn how to: • Identify the type of writer you are: Do you think or feel your way through writing a book? Are you a pantser or a plotter? • Develop writing models that accelerate your learning curve. • Hardwire your brain for endurance and increased productivity. • Brainstorm better character concepts and plot points. • Learn to edit your manuscript on both a macro and micro level. • Recharge a lagging brain to gain an extra burst of creativity. Filled with accessible instruction, practical techniques, and thought-provoking exercises, Fire Up Your Writing Brain shows you how to become a more productive, creative, and successful writer--a veritable writing genius! "An excellent resource--the way that neuroscience and the art of writing are jointly explored allows for a new, unique, and practical integration of the two." --Teresa Aubele-Futch, Ph.D., Assistant Professor of Neuroscience at Saint Mary's College, Notre Dame and co-author of Train Your Brain to Get Happy and Train Your Brain to Get Rich "Full of neuroscience facts and tips, this inspiring book will change your brain--and your writing life. I learned techniques that I'll apply to my students and my own writing." --Linda Joy Myers, President of the National Association of Memoir Writers and award-winning author of Don't Call Me Mother: A Daughter's Journey from Abandonment to Forgiveness

The Leader's Brain

The Leader's Brain

Author: Michael Platt

Publisher: University of Pennsylvania Press

ISBN: 9781613630983

Category: Business & Economics

Page: 150

View: 986

A pioneering neuroscientist reveals how brain science can transform how we think about leadership, team-building, decision-making, innovation, marketing, and more. Leadership is a set of abilities with which a lucky few are born. They're the natural relationship builders, master negotiators and persuaders, and agile and strategic thinkers. The good news for the rest of us is that those abilities can be developed. In The Leader's Brain: Enhance Your Leadership, Build Stronger Teams, Make Better Decisions, and Inspire Greater Innovation with Neuroscience, Wharton Neuroscience Initiative director Michael Platt explains how. Over two decades as a professor and practitioner in neuroscience, psychology, and marketing, Platt's pioneering research has deepened our understanding of how key areas of the brain work—and how that understanding can be applied in business settings. Neuroscience is providing answers to many of leadership's most vexing challenges. In The Leader's Brain, Platt explains: Why two managers, when presented with the same set of information, make very different decisions;Why some companies (Apple) build strong social and emotional connections with their customers and others do not (Samsung); How some of the most significant events in sports history, like the "Miracle on Ice," contain insights for how to build a team; Why even some of the most visionary business leaders can make disastrous decisions, and how to fix that. The Leader's Brain relates findings like these, and many more, to help enhance leadership in an ever-shifting world entering a "new normal." In this fast-reading and engaging guide, you'll gain actionable insights you can put into practice as a leader. You will also learn what's going on in your team's brains when they are working in sync with one another, how you can tweak your message delivery to make sure others hear you, how to encourage greater creativity and innovation, and much more.

Days of Soup and Holler

Days of Soup and Holler

Author: Liesl Garner

Publisher: Punto Rojo Libros

ISBN: 9781524315832

Category: Poetry

Page: 202

View: 732

"I got to see her triumph and fall apart. I wept and cheered for her. She was so beautiful and so strong, so weak and hurting, all swept together and intertwined." ~ from an included prose piece titled, My Life Story in Music. These are poems from my idyllic youth, my rebellion, my wild abandon, up to my rescue, redemption, and rebirth as a functioning member of society, and a grown woman with a family of my own. In my early days, I wrote about pain, which was easy. The harder thing was to learn to write about all the joy and adventure of being happy and loved. It wasn"t until later in life that I found my community of artists and really learned to tell the tales from all the angles. I am indebted to the Fresno Rogue Festival, in California, where I first read for an audience and fell in love with receiving a standing ovation. Also, I owe a huge debt of gratitude to the Rogue Poetry Slam in Southern Oregon, where I learned to do competitive poetry and bring my best, and bring the poetry that I was afraid to share, that made my hands tremble and my voice quake, to sit in awe of the skill of other poets, and sometimes take home the money and win, even with the odds stacked against me, as other poets made the room jump and dance to their words. Oh, sweet victory! "If you have ever loved another, been passionate about anything, mourned a loss, been a parent, heck, been alive - this poet will move you! Her rhythmic words pulse with the beat that promises (like it or not) the continuum of LIFE." ~ Patti Thornton, in her review of Liesl Garner"s 2008 Rogue Festival Poetry Show

Brain-Wise

Brain-Wise

Author: Patricia S. Churchland

Publisher: MIT Press

ISBN: 026253200X

Category: Medical

Page: 494

View: 646

Progress in the neurosciences is profoundly changing our conception of ourselves. Contrary to time-honored intuition, the mind turns out to be a complex of brain functions. And contrary to the wishful thinking of some philosophers, there is no stemming the revolutionary impact that brain research will have on our understanding of how the mind works. Brain-Wise is the sequel to Patricia Smith Churchland's Neurophilosophy, the book that launched a subfield. In a clear, conversational manner, this book examines old questions about the nature of the mind within the new framework of the brain sciences. What, it asks, is the neurobiological basis of consciousness, the self, and free choice? How does the brain learn about the external world and about its own introspective world? What can neurophilosophy tell us about the basis and significance of religious and moral experiences? Drawing on results from research at the neuronal, neurochemical, system, and whole-brain levels, the book gives an up-to-date perspective on the state of neurophilosophy—what we know, what we do not know, and where things may go from here.

Brains and Brawn... Trotters and Tripe

Brains and Brawn... Trotters and Tripe

Author: 1001 Cooks

Publisher: Lulu.com

ISBN: 9781435701649

Category: Cooking

Page: 214

View: 385

Forgotten & Forbidden Foods From Old Cook Books!This extraordinary recipe book will make your eyes water, and, possibly, your mouth! Even if you're dubious about the eating scrapple or head-cheese, it makes a highly entertaining read. Learn how our not-so distant ancestors found a use for just about every part of the cow, sheep, and pig, plus a long list of more unusual species... Plenty of ideas for jaded dinner party hosts with demanding guests!This cookery compilation makes a great novelty gift for epicures and gourmets, a wonderful talking-point for the bookshelf, but also contains invaluable, comprehensive reference material for serious cooks who want to stretch their horizons... How to skin skunk or eel, make a squirrel pie, or bear hams... Here's how to make your own haggis, chitterlings, fagots, black pudding, prepare sweetbreads... plus Peculiar Puddings, Surprising Soups, Sickroom Feasts, Fowl Ideas, plus the proper way to serve molluscs, reptiles and amphibians...

Brains on Fire

Brains on Fire

Author: Robbin Phillips

Publisher: John Wiley & Sons

ISBN: 9780470614181

Category: Business & Economics

Page: 227

View: 950

Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs

Teaching to the Brain's Natural Learning Systems

Teaching to the Brain's Natural Learning Systems

Author: Barbara K. Given

Publisher: ASCD

ISBN: 9780871205698

Category: Education

Page: 173

View: 719

Uses the brain's five major learning systems--emotional, social, cognitive, physical, and reflective--to provide a framework for designing lessons and determining teaching approaches.

Brain Inflamed

Brain Inflamed

Author: Dr Kenneth Bock

Publisher: Hachette UK

ISBN: 9780349424224

Category: Health & Fitness

Page: 304

View: 985

From renowned integrative family physician Dr Kenneth Bock, a groundbreaking approach to understanding and treating mental health among adolescents and teens. Over the past decade, the number of 12- to 17-year-olds suffering from mental health disorders has more than doubled. While adolescents and teens are notorious for mood swings and rebellion, parents today are navigating new terrain as their children are increasingly at risk of struggling with a mental health issue. But the question remains: What is causing this epidemic of illness? In Brain Inflamed, acclaimed integrative doctor Dr Kenneth Bock shares a revolutionary new view of adolescent and teen mental health - one that suggests many of the mental disorders most common among this population (including depression, anxiety, and OCD) may share the same underlying mechanism: systemic inflammation. In this groundbreaking work, Dr Bock explains the essential role of the immune system and the microbiome in mental health, detailing the ways in which imbalances in these systems - such as autoimmune conditions, thyroid disorders, or leaky gut syndrome - can generate neurological inflammation. While most conventional doctors assume that teens' psychological struggles can be resolved only with therapy and psychotropic drugs, Dr. Bock's approach considers the whole-body health of his patients. In his integrative evaluations, he often uncovers triggers such as gluten sensitivity, adrenal dysfunction, Lyme disease, and post-strep infections - all of which create imbalances in the body that can generate psychological symptoms. Filled with incredible stories from Dr. Bock's more than thirty years as a practising physician, Brain Inflamed explains the biological underpinnings of many common mental health issues, and empowers the parents and family members of struggling teens with practical advice - and perhaps most importantly, hope for a brighter future.