This book illustrates crowdsourcing techniques that will help you to raise money and collect community knowledge so your library can be its most impactful. • Shows librarians how to partner with their community to succeed in a variety of endeavors, from raising money to recording community knowledge • Provides innovative approaches for increasing community engagement • Explains how to apply crowdsourcing with specific suggestions for which crowdsourcing resources may work best for different librarians
Think Big: A Resource Manual for Library Programs That Attract Large Teen Audiences is a how-to manual for librarians who want to attract large groups of teens to their libraries with meaningful, memorable events. Large programs may seem to be impossible to attempt until the project is broken down into the separate parts needed. Think Big begins with those separate parts necessary to create a large event, starting with the logistics of time and place, the budget and how to find funding, making a timeline to make everything fall into place, communication among all of the people involved, marketing to the teen audience, troubleshooting with thorough preparation, and the importance of evaluations for reporting and for future planning. Part 2 is a collection of best practices. Seventeen successful, large programs are included, contributed by librarians who have dared to think big and made it work. Included are the book and author programs in school and public libraries. There are also creative programs about poetry and dance, STEM activities, pop culture, and school and work. Every section has two to four programs. Each program explains how the program began and evolved to the event it is today. A timeline, how the program was financed, who assisted to make every step successful, how the program was publicized, and how evaluations were collected and written are provided in detail to empower a librarian to tackle their first-time big program.
In this book, author Stephanie Katz, founding editor of the award-winning literary journal 805 Lit + Art, shares practical tools and advice for starting successful creative publishing projects. Publishing benefits libraries by providing high-quality content to patrons, showcasing local writers and faculty, and creating buzz for the library. These endeavors can be launched at any type and size of library, often for little to no cost. Libraries Publish teaches libraries how to publish literary magazines, book review blogs, local anthologies, picture books, library professional journals, and even novels. You'll learn how to run a writing contest or writer-in-residence program, form community partnerships with other literary organizations, find funding, navigate legal considerations, market your publication, and more. Each chapter contains detailed information on how to start your project, including comprehensive checklists, recommendations for free software, and legal considerations. Social media strategies as well as tips for facilitating student or teen-run projects are also covered. If your library wants to start a publishing project, this book will be your go-to resource! Shows how each project fits into the mission of a library Offers legal information including publishing rights and author publishing agreements Reviews free and subscription software for websites, submissions management, layout, and communication with subscribers Contains marketing and social media strategies for promoting a publication locally and nationally Suggests ways to engage the community and build local partnerships
This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.
Focusing on academic libraries and librarians who are extending the boundaries of e-learning, this collection of essays presents new ways of using information and communication technologies to create learning experiences for a variety of user communities. Essays feature e-learning projects involving MOOCs (massive open online courses), augmented reality, chatbots and other innovative applications. Contributors describe the process of project development, from determination of need, to exploration of tools, project design and user assessment.
Digitizing your collection is not only a great way to increase access to your materials, it also engages patrons on a whole new level and helps communicate your library’s value. But with staff time and resources already spread thin, it can be a challenge to plan and undertake a digitization initiative. The good news is that public libraries across the country have done just that. Here, the authors share lessons and tips for success, showing the way to getting your collection online. With succinct and practical guidance that can be adapted to any size institution, this book explains why public libraries should take digitization seriously, listing key points that can be used to get stakeholders on board;points out what you should consider before undertaking a digitization project;discusses copyright and other access-related issues;shows how public libraries are handling funding and finding collaborative partners; shares ways that libraries have used digitization projects for community outreach and to promote collections; and offers advice on marketing and media.Many libraries across the country have found ways to create wonderful digital collections, and this book shows you how you can too.
Crowdsourcing, or asking the general public to help contribute to shared goals, is increasingly popular in memory institutions as a tool for digitising or computing vast amounts of data. This book brings together for the first time the collected wisdom of international leaders in the theory and practice of crowdsourcing in cultural heritage. It features eight accessible case studies of groundbreaking projects from leading cultural heritage and academic institutions, and four thought-provoking essays that reflect on the wider implications of this engagement for participants and on the institutions themselves. Crowdsourcing in cultural heritage is more than a framework for creating content: as a form of mutually beneficial engagement with the collections and research of museums, libraries, archives and academia, it benefits both audiences and institutions. However, successful crowdsourcing projects reflect a commitment to developing effective interface and technical designs. This book will help practitioners who wish to create their own crowdsourcing projects understand how other institutions devised the right combination of source material and the tasks for their ’crowd’. The authors provide theoretically informed, actionable insights on crowdsourcing in cultural heritage, outlining the context in which their projects were created, the challenges and opportunities that informed decisions during implementation, and reflecting on the results. This book will be essential reading for information and cultural management professionals, students and researchers in universities, corporate, public or academic libraries, museums and archives.
In the years since John Huber’s trailblazing Lean Library Management was published, budget pressures on libraries have only increased. Yet libraries who have adopted his strategies have turned conventional management thinking—that if budgets are reduced, customer service suffers—on its head. These libraries have proven that by streamlining and improving customer services, they can eliminate wasteful activities and bring down costs. In The Purpose-Based Library, Huber and seasoned public library administrator Potter build on insight gleaned from decades of experience to demonstrate how libraries can create real growth opportunities through concentrating on their true mission and purpose, and without spending a lot more money. With a focus on putting ideas into action, they point the way towards New ways to think about metricsReexamining customer self-driven servicesEffectively leveraging the considerable footprint of librariesIdentifying and assessing community needs and realigning library services accordinglyActively encouraging community fundraisingOffering cutting-edge services and programsPacked with boots-on-the-ground commentary, this book presents strategies to help libraries survive and succeed.
Librarian Jim Hahn has carefully culled the over 500,000 available apps down to the 100 that are the absolute best for day-in, day-out library services. The guide covers apps from both Apple and Android devices, including tablets. This guide is intended as an introduction for those with little or no app experience and for those wanting to know more about app uses for information access.
This book explains the concept of adding value and shows staff at libraries and other organizations why they need to take steps now to ensure they are adding new value to their communities—whether it be a local town or neighborhood, a faculty and student body, or a school. • Helps managers and administrators create long-range plans for sustainability and growth • Offers real-life models of libraries that have successfully implemented concepts of the value-added organization • Fills a gap in the literature as the only book written specifically for librarians on the topic of adding value • Presents important information and guidance for those who work in all types of libraries, archives, and museums as well as administrators, board members, and other stakeholders who are interested in the future of these vital community resources • Includes color charts, website screenshots, and other visual representations that clarify key concepts and points
Covering trends, issues and case studies, this collection presents 34 new essays by library professionals actively engaged in helping patrons with genealogy research across the United States. Topics include strategies for finding military and court records, mapping family migration and settlement, creating and accessing local digital services, and developing materials and instruction for patrons. Forewordist D. Joshua Taylor, host of Genealogy Roadshow and president of the New York Genealogical and Biographical Society, notes: "The increasing popularity of the topic requires that any librarian who encounters genealogical customers remain on the forefront of new developments in the field."
Libraries continually focus on adaptation and adopt different transformation strategies to achieve this goal. These strategies demonstrate a clear desire to stay in tune with the times, while retaining the basic principles that underpin their day-to-day work and ensure they continue to exist. This book is a complete synthesis, a helpful resource for librarians and information professionals that develops four major strategies. The first focuses on understanding the environment and society, with organizational changes affecting cultural institutions (public or private), and the emergence of the library space. The second shows how management methods evolve within them (participatory approach, benevolence, empathy) with an emphasis on project management. The third strategy focuses on the integration of new library tools to better reach audiences. Finally, the fourth develops an essential and indispensable aspect of library marketing. This book is a complete synthesis, a helpful resource for librarians and information professionals that develops four major strategies. The first focuses on understanding the environment and society, with organizational changes affecting cultural institutions (public or private), and the emergence of the library space. The second shows how management methods evolve within them (participatory approach, benevolence, empathy) with an emphasis on project management. The third strategy focuses on the integration of new library tools to better reach audiences. Finally, the fourth develops an essential and indispensable aspect of library marketing.Libraries continually focus on adaptation and adopt different transformation strategies to achieve this goal. These strategies demonstrate a clear desire to stay in tune with the times, while retaining the basic principles that underpin their day-to-day work and ensure they continue to exist. This book is a complete synthesis, a helpful resource for librarians and information professionals that develops four major strategies. The first focuses on understanding the environment and society, with organizational changes affecting cultural institutions (public or private), and the emergence of the library space. The second shows how management methods evolve within them (participatory approach, benevolence, empathy) with an emphasis on project management. The third strategy focuses on the integration of new library tools to better reach audiences. Finally, the fourth develops an essential and indispensable aspect of library marketing. Jean-
