Digital Design for Print and Web

Digital Design for Print and Web

Author: John DiMarco

Publisher: John Wiley & Sons

ISBN: 9780470639191

Category: Design

Page: 352

View: 916

The all-inclusive guide—from theory to practice—for print and Web design Any well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy. By combining basic theory with hands-on technique, Digital Design for Print and Web takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project management to working with graphics to designing for print and, ultimately, the Web. In this book, you'll find: Full-color text and illustrated, step-by-step instruction supported by more than 75 video tutorials Coverage of professional software including the Adobe Creative Suite A wide variety of inspirational images from well-known designers Online full-length project assignments from entry level to advanced An ideal resource for design students or practitioners, Digital Design for Print and Web will show you to how to create more effectively and guide you on the path toward digital design mastery.

Graphic Design Solutions

Graphic Design Solutions

Author: Robin Landa

Publisher: Cengage Learning

ISBN: 9781285657615

Category: Art

Page: 448

View: 825

Graphic Design Solutions is the most comprehensive, how-to reference on graphic design and typography. Covering print and interactive media, this book examines conceiving, visualizing and composing solutions to design problems, such as branding, logos, web design, posters, book covers, advertising, and more. Excellent illustrations of historical, modern and contemporary design are integrated throughout. The Fifth Edition includes expanded and updated coverage of screen media, including mobile, tablet, desktop web, and motion as well as new interviews, showcases, and case studies; new diagrams and illustrations; a broader investigation of creativity and concept generation; visualization and color; and an updated timeline. Accompanying this edition, CourseMate with eBook brings concepts to life with projects, videos of designers in the field, and portfolio-building tools. Additional online-only chapters—Chapters 14 through 16--are available in PDF format on the student and instructor resource sites for this title, accessed via CengageBrain.com; search for this book, then click on the “Free Materials” tab. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Graphic Communications

Graphic Communications

Author: Z. A. Prust

Publisher:

ISBN: 168584250X

Category:

Page: 0

View: 344

Graphic Communications: Digital Design and Print Essentials uses an easy-to-understand approach to teach the processes, methods, and equipment used in the graphic design and printing industry, with a focus on careers. This text prepares students for the technology they will use with printing, including digital image capture and manipulation, digital prepress operations, computer-to-plate technology, and press control systems. Career and professional business chapters help prepare students for futures in industry, while technical chapters discuss topics related to typography, design, layout. Technological advancements and newer processes, such as updates to digital printing and web design, have been included in this edition. Correlated to Print[ED]'s "Introduction to Graphics" Graphic Communication Skills Competencies (GCSC) credential. Suggested Activities at the end of each chapter encourage students to apply concepts to real-life situations and develop industry skills related to chapter content, while Academic Links throughout various chapters use questions and activities to relate chapter content to math, science, and history.

Communications Writing and Design

Communications Writing and Design

Author: John DiMarco

Publisher: John Wiley & Sons

ISBN: 9781119118916

Category: Design

Page: 216

View: 425

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors

Computational Design Methods and Technologies: Applications in CAD, CAM and CAE Education

Computational Design Methods and Technologies: Applications in CAD, CAM and CAE Education

Author: Gu, Ning

Publisher: IGI Global

ISBN: 9781613501818

Category: Architecture

Page: 490

View: 880

The emergence and adoption of computational technologies has significantly changed design and design education beyond the replacement of drawing boards with computers or pens and paper with computer-aided design (CAD), computer-aided manufacturing (CAM), and computer-aided engineering (CAE) applications. Computational Design Methods and Technologies: Applications in CAD, CAM and CAE Education explores state-of-the-art developments in computational design methods and their impact on contemporary design education. Readers will find case studies, empirical research findings, pedagogical theories, and reflections. Researchers, educators, designers, and developers will better understand how applying pedagogical research and reflection has influenced and will continue to transform the field in the future.

Web and Digital for Graphic Designers

Web and Digital for Graphic Designers

Author: Neil Leonard

Publisher: Bloomsbury Publishing

ISBN: 9781350027664

Category: Design

Page: 216

View: 853

Creative web design requires knowledge from across the design and technical realms, and it can seem like a daunting task working out where to get started. In this book the authors take you through all you need to know about designing for the web and digital, from initial concepts and client needs, through layout and typography to basic coding, e-commerce and working with different platforms. The companion website provides step-by-step tutorial videos, HTML/CSS styling tips and links to useful resources to really help you get to grips with all the aspects of web design. Working alongside the text are interviews with international designers and critical commentaries looking at best practice and theoretical considerations. Written for graphic designers, this book delivers more than just an instruction manual – it provides a complete overview of designing for the web.

The Digital Designer

The Digital Designer

Author: Stephen Pite

Publisher: OnWord Press

ISBN: 0766873471

Category: Computers

Page: 314

View: 973

This graphic design textbook introduces design strategies that communicate visually and solve business needs. The first of the two sections deals with design for print with full-color examples of student designs for business stationery, entertainment promotions, advertising campaigns, books, and packaging. The final chapters discuss the design principles of interactive CD-ROMs, web sites, and motion graphics.

From CSCW to Web 2.0: European Developments in Collaborative Design

From CSCW to Web 2.0: European Developments in Collaborative Design

Author: David Randall

Publisher: Springer Science & Business Media

ISBN: 1848829655

Category: Computers

Page: 290

View: 279

Many challenges were identified in CSCW some thirty years ago, and some of these remain problematic today. However they are being progressively transformed and this edited volume contains contributions that demonstrate how these new challenges are being dealt with in a variety of ways, reflecting the balance of rigour and creativity that has always characterised the field. Originally presented at COOP ’08 which took place in Carry-le-Rouet, France in 2008, the contributions to this volume have been substantially extended and revised. New technologies, new domains and new methods are described for supporting design and evaluation. Taking a progressive and critical stance, the authors cover a variety of themes including inter-organisational working, non task-based environments, creativity, and the development of Web 2.0 (and even Web 3.0) applications, including new cooperative mechanisms and new classification possibilities.

Communications Writing and Design

Communications Writing and Design

Author: John DiMarco

Publisher: John Wiley & Sons

ISBN: 9781119118909

Category: Design

Page: 60

View: 190

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors

Digital Design in Action

Digital Design in Action

Author: Chris Jackson

Publisher: CRC Press

ISBN: 9781317560326

Category: Computers

Page: 236

View: 782

Digital design is not only about creating visually appealing products and promotions; it needs to possess a practical aspect in addition to being aesthetically appealing. Digital Design in Action explores these pragmatic applications and the creative design aspects for various mediums, including the web, apps, ePub, visual presentations, and PDF. Using the latest digital publishing tools and a project-based pedagogy, this book includes projects ranging from real-world to experimental. Each chapter contains the perfect balance of vibrant figures, techniques and applications to help guide the reader into harnessing their inner potential.

Becoming a Digital Designer

Becoming a Digital Designer

Author: Steven Heller

Publisher: John Wiley & Sons

ISBN: 9781118034217

Category: Design

Page: 337

View: 359

From the author of the bestselling Becoming a Graphic Designer and the editor of Adobe Think Tank comes this clear overview of the field of digital design This complete guide to the evolving digital design disciplines opens the door to today’s most sought-after job opportunities in Web, video, broadcast, game, and animation design. Featuring over 45 interviews with leading digital designers and more than 225 illustrations, the book covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. This is an ideal starting point for anyone considering a career in the digital design world. Steven Heller (New York, NY) is the co-chair of the MFA Designer As Author program and co-founder of the MFA in Design Criticism program at the School of Visual Arts, New York. He is the author or editor of over 100 books on design and popular culture, including Becoming a Graphic Designer (0-471-71506-9). David Womack (New York, NY) writes about trends in design and technology for numerous publications and consults on digital strategy for leading organizations. He is the editor of Adobe Think Tank.