Directory of International Direct and E-marketing

Directory of International Direct and E-marketing

Author:

Publisher: Xgmb Publishing

ISBN: OSU:32435069507598

Category: Advertising, Direct-mail

Page: 959

View: 895

* Unique reference source* Compiled with assistance from the industry's two leading international associations* Includes over 4,000 direct and e-marketing companies from over 50 countries* Includes country-by-country regulatory material* Sixth edition - right up-to-date informationA comprehensive annual directory that analyzes Direct Marketing strategies and trends, and that lists providers of DM services in over 50 countries. At its core is a country-by-country directory of marketing and e-marketing service providers. It also includes a series of overview articles on key topics affecting the development and delivery of direct and e-marketing around the world. In two parts, the first examines new opportunities in the field and includes statistics, new techniques, regulatory regimes, regional developments and the internationalization of sales. The second part is a country by country directory of providers that also contains profiles giving basic demographic and economic data, language and cultural considerations, legislation and consumer protection, information on postal services and local DMA addresses.

The Handbook of International Trade

The Handbook of International Trade

Author: Jim Sherlock

Publisher: GMB Publishing Ltd

ISBN: 9781905050963

Category: Business & Economics

Page: 450

View: 905

Provides an understanding of the issues involved in developing and managing overseas trade. Aimed at students studying for the Institute of Export professional qualification and practitioners involved in export and international trade, this book providesboth 'textbook' information and accessible guidelines for best practice.

International Direct Marketing

International Direct Marketing

Author: Manfred Krafft

Publisher: Springer Science & Business Media

ISBN: 9783540396321

Category: Business & Economics

Page: 326

View: 393

This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.

Encyclopedia of Sports Management and Marketing

Encyclopedia of Sports Management and Marketing

Author: Linda E. Swayne

Publisher: SAGE Publications

ISBN: 9781506320373

Category: Business & Economics

Page: 1960

View: 411

This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

A Handbook of World Trade

A Handbook of World Trade

Author: Jonathan Reuvid

Publisher: GMB Publishing Ltd

ISBN: 9781905050765

Category: Business & Economics

Page: 498

View: 235

This second edition of A Handbook of World Trade is a reliable reference source on the framework and mechanics of world trade. The guide examines the origins and nature of the WTO, regulatory issues and disputes in international trade, the management of foreign currencies in international trade, international trade finance and documentation, and international trade development issues. This authoritative analysis is supported by a directory of essential contacts and useful information including membership of regional trading groups, banking groups with trade finance capacity, export credit agencies, and reading lists.

Internet Resources and Services for International Marketing and Advertising

Internet Resources and Services for International Marketing and Advertising

Author: James R. Coyle

Publisher: Greenwood Publishing Group

ISBN: 1573564079

Category: Computers

Page: 374

View: 320

"Each country's resources fall into three categories: General Business, General Research, and Advertising and Marketing. The General Business category provides Internet resources on e-commerce, Internet, or international trade environments, as well as electronic marketplaces. The General Research category consists mostly of Internet resources that provide market research and statistical information about a country's economic and social well-being, general statistical methodology resources are also included. The Advertising and Marketing category contains resources with information on advertising and marketing industries."--BOOK JACKET.

Doing Business in the Countryside

Doing Business in the Countryside

Author: Jonathan Reuvid

Publisher: Kogan Page Publishers

ISBN: 0749443898

Category: Rural industries

Page: 310

View: 463

Doing Business in the Countryside is a practical source of advice and reference for rural businesses and those contemplating setting up business in the countryside. This unique publication highlights key issues and solutions for maximizing growth and controlling risks and gives a comprehensive insight into the challenges involved in building a rural business.Often overlooked, the rural business community has its own set of unique problems and concerns. This publication provides expert advice and practical guidance on subjects such as diversification, dealing with the planning authorities, business tenancies, employment duties, finance and funding for rural projects and buying and selling the business. Case studies provide illustrations of real situations.Supported by the Countryside Alliance, Doing Business in the Countryside covers the unique dilemmas facing rural businesses and provides invaluable support.

How to Market a Product for Under $500

How to Market a Product for Under $500

Author: Jeffrey Dobkin

Publisher: Danielle Adams Publishing

ISBN: 9780964287921

Category: Business & Economics

Page: 419

View: 454

Money is not the criteria for the successful launch of a new product. Everything you need to know to bring your product to the attention of a national marketplace for under $500 is included in this book.

The Handbook of International Direct and E-marketing

The Handbook of International Direct and E-marketing

Author:

Publisher:

ISBN: 0749434295

Category: Direct marketing

Page: 746

View: 99

This handbook is concerned with direct marketing as a medium for international and cross-border commerce, and provides a tool for direct marketing specialists. At its core is a directory of e-marketing service providers around the world and a series of country profiles describing the current local DM environments in 50 countries. This directory is prefaced by a series of articles which highlight the trends and prospects for international direct marketeers in the coming year.

Directory of Publishing 2012

Directory of Publishing 2012

Author:

Publisher: Bloomsbury Publishing

ISBN: 9781441171054

Category: Business & Economics

Page: 182

View: 908

Now in its 37th edition, and compiled in association with the Publishers Association, this is the most authoritative, detailed trade directory available for the United Kingdom and the Republic of Ireland, listing over 900 book publishers. Comprehensive entries include, where available: - full contact details including addresses and websites - details of distribution and sales and marketing agents - key personnel - listing of main fields of activity - information on annual turnover, numbers of new titles and numbers of employees - ISBN prefixes including those for imprints and series - details of trade association membership - information on overseas representation - details of associated and parent companies. In addition to the detailed entries on publishers, the Directory offers in-depth coverage of the wider UK book trade and lists organizations associated with the book trade: packagers, authors' agents, trade and allied associations and services. The directory is also available to purchase as an online resource, for more information and a free preview please visit www.continuumbooks.com/directoryofpublishing