With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc.
The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.
"The Encyclopedia of Library and Information Science provides an outstanding resource in 33 published volumes with 2 helpful indexes. This thorough reference set--written by 1300 eminent, international experts--offers librarians, information/computer scientists, bibliographers, documentalists, systems analysts, and students, convenient access to the techniques and tools of both library and information science. Impeccably researched, cross referenced, alphabetized by subject, and generously illustrated, the Encyclopedia of Library and Information Science integrates the essential theoretical and practical information accumulating in this rapidly growing field."
Yitai (research fellow, Shanghai Documentation and Information Center of the Chinese Academy of Sciences) and Gorman (communications and information management, Victoria U. of Wellington, U.K.) focus on the current state of library and information services in China, with particular emphasis on the way services are structured and the types of activities in which they are engaged. After a brief history and general overview, topics such as collection development and resources sharing; cataloguing, classification, and universal bibliographical control; reader and information services; and automation and information technology are examined. Annotation copyrighted by Book News, Inc., Portland, OR
Asian populations are among some of the fastest growing cultural groups in the US. This book is a comprehensive guide to serving library users from 24 specific Asian countries. It begins with a broad overview of how libraries can better serve Asian communities and then devotes a chapter to each country, providing wealth of valuable resources.
Marketing of library services has now been recognised as an essential agenda item for almost all kinds of libraries all over the world. As the term "marketing" has different meanings for different colleagues, the bundling of dozens of contributions from a truly international group of librarians is presented in this book, provides a broad scala on the topic. Therefore this book offers a useful tool for both working librarians and future librarians to understand vital issues relating to marketing of library and information services at the local, national and international level. The book is divided into six sections: Marketing concept: a changing perspective; Marketing in libraries around the world; Role of library associations; Education, training and research; Excellence in marketing; Databases and other marketing literature.
International and National Library and Information Services: A Review of Some Recent Developments 1970-80 is the second in a series that surveys developments in specific types of library and information services and subject fields over a period of 5 to 15 years, according to the nature of the topic. The survey is from the point of view of the role of national libraries in national and international library and information systems. Organized into 10 chapters, this book begins with a description of intergovernmental organizations; international library and information associations; and conference of directors of national libraries. Subsequent chapters discuss developments in this field of interest in the Americas, Western Europe, Eastern Europe, North Africa, Asia, and Oceania. This book will be useful to public, school, and university libraries, and to schools of librarianship and information science.
With its comprehensive scope and depth in treatment, this unique book offers an overview of Chinese library and information services, as well as a bird's-eye view of the political and social evolution of modern China.
Academic libraries have a long history both in the USA and China, with institutions developing along different trajectories, and responding to the rapidly changing library environment globally. Academic Libraries in the US and China compares current practices within Library and Information Science (LIS) in the USA and China, giving an historical overview of instruction, government documents, and outreach in academic libraries, as well as discussion and comparative analysis. An introduction leads to chapters on instruction, government publications, and outreach. Each topic is covered both for American and Chinese academic libraries. A conclusion then gives comparative analysis of US and Chinese academic libraries. Provides a clear examination of the historical foundations of three key areas within the academic library Includes examples of easy-to-implement current practices Anticipates future trends
As the Chinese economy develops, academic libraries continue to evolve and provide indispensable services for their users. Throughout this growth, the scientific and cultural dialogue between China and the United States has made it necessary for each country’s libraries to understand each other. Academic libraries often act as catalysts for progress and innovation; proper management and applications of these resources is key to promote further research. Academic Library Development and Administration in China provides a resource to promote Sino-U.S. communication and collaboration between their academic libraries. In considering the relationship between China and the West, this publication serves as a timely reflection on the expanding global field of information science. This publication is intended for librarians, researchers, university administrators, and information scientists in both the U.S. and China.