Political Reputation Management

Political Reputation Management

Author: Christian Schnee

Publisher: Routledge New Directions in Press& Communication Research

ISBN: 036787055X

Category:

Page: 204

View: 702

It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast-moving political and media setting isoften upset by events outside the communicator's control, taking over the news agenda andchanging the political narrative. Based on interviews with leading communicators and journalists, this book explores the tensions between a planned, strategic communications approach and a reactive, tactical one. The interviewees, who over the past 15 years have been instrumental in presenting and shaping the public persona of party leaders and Prime Ministers, include, amongst others, William Hague, Ian Duncan-Smith, Michael Howard, David Cameron, Tony Blair and Gordon Brown.It draws a unique picture of how political reputations are managed and, ultimately, confirms the discrepancy between what political communications management is thought to be, and how communications practitioners actually operate. This book empirically reviews political communications practice in order to analyse to what degree reality matches the concepts of strategic communications management. This will be essential reading for researchers, educators and advanced students in public relations, communications studies and marketing.

Political Reputation Management

Political Reputation Management

Author: Christian Schnee

Publisher: Routledge

ISBN: 9781317634331

Category: Business & Economics

Page: 204

View: 921

It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast-moving political and media setting isoften upset by events outside the communicator’s control, taking over the news agenda andchanging the political narrative. Based on interviews with leading communicators and journalists, this book explores the tensions between a planned, strategic communications approach and a reactive, tactical one. The interviewees, who over the past 15 years have been instrumental in presenting and shaping the public persona of party leaders and Prime Ministers, include, amongst others, William Hague, Ian Duncan-Smith, Michael Howard, David Cameron, Tony Blair and Gordon Brown.It draws a unique picture of how political reputations are managed and, ultimately, confirms the discrepancy between what political communications management is thought to be, and how communications practitioners actually operate. This book empirically reviews political communications practice in order to analyse to what degree reality matches the concepts of strategic communications management. This will be essential reading for researchers, educators and advanced students in public relations, communications studies and marketing.

Organizational Reputation in the Public Sector

Organizational Reputation in the Public Sector

Author: Arild Wæraas

Publisher: Routledge

ISBN: 9781317913849

Category: Business & Economics

Page: 267

View: 351

A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources. However, reputations must be built, maintained, and protected. As a result, public sector organizations in most OECD countries have increased their capacity for managing reputation. This edited volume seeks to describe, explain, and critically analyze the significance of organizational reputation and reputation management activities in the public sector. This book provides a comprehensive first look at how reputation management and branding efforts in public organizations play out, focusing on public agencies as formal organizations with their own hierarchies, identities, and cultures – existing in a network of other public organizations with similar or different functions, power, and reputation. From this unique organizational perspective, the chapters in this volume examine issues such as organizational identity, power, conflict, politics, culture, and symbolism within the public sector. Paying specific attention to strategies and processes, and illustrating with examples from the countries of Belgium, Denmark, Norway, Ireland, Israel, Italy, and Sweden, the book deepens our understanding of reputation management efforts at various levels of government.

Reputation Management in Small and Medium-sized Enterprises

Reputation Management in Small and Medium-sized Enterprises

Author: Robert Burkhardt

Publisher: diplom.de

ISBN: 9783836608251

Category: Business & Economics

Page: 108

View: 302

Inhaltsangabe:Abstract: Protagonists like Bauhofer proclaim Reputation Management as the strategic asset in the competition of the 21st century . Fombrun observes that since the last decade intangible assets like patents, technology and reputation got more and more into the business focus. Assuming that the reasons for that are similar, he concludes that they enable companies to create competitive advantages. This gains in importance due to increasing competition in global companies as well as in saturated markets. Despite of being an apparently new topic reputation is not new at all. Taking a closer look reputation is even as old as humankind is: Every single person has a reputation. It makes us more predictable for others, which is a necessity for a running society. Reputation is transferable on organisations, institutions and companies of any size because all of them are characterised by being an artefact of a group of people with similar interests or aims. The roots of Reputation Management go back to the year 578 when the first known company, the Japanese building company Kongo Gumi, started its business by being asked to build a temple. At this time there was no competition in a present sense and the detailed circumstances cannot be reconstructed any more, but it is obvious that this company was ordered due to reasons which convinced the client that they have the potential to make it. More than a millennium later, in 1766, Adam Smith observed two important things in trade: First, cheating is not profitable because one single cheat costs more contracts than it is possible to win at the same time. Second, the disposition to cheat a customer depends on the frequency of deals they make together. Smith recognised that there is a correlation between the behaviour of traders and their economical success which both are dependent from the amount of information exchanged. With this observation, he laid the cornerstone for Reputation Management. However, it took more than 200 further years until the subject came up on business agendas. Up to the fifties, the SELLERS MARKET situation in western industrialised countries did not request to take much care about reputation issues. Companies were busy to distribute their goods and satisfy basic customer demands. This situation lasted during the following two decades although competition increased and customers became more selective. The eighties finally rang in a paradigm shift. Globalisation was [...]

Routledge Handbook of Political Marketing

Routledge Handbook of Political Marketing

Author: Jennifer Lees-Marshment

Publisher: Routledge

ISBN: 9781136597435

Category: Business & Economics

Page: 408

View: 995

With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas and authors alongside established ones. The handbook addresses the practicalities as well as the broader impact of political marketing on politics including its’ role in the changing relationship between political leaders, parties and voters. With each chapter providing a comparative and carefully structured discussion of a key topic, the handbook examines issues within the following broad themes: Understanding the market, gathering ideas, and debate Product development, branding and strategy Internal Marketing Communicating and connecting with the public Government Marketing - delivery, policy and leadership With each chapter written to a common template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an accessible and systematic format that will be of great interest to scholars and practitioners alike.

Strategic Reputation Management

Strategic Reputation Management

Author: Pekka Aula

Publisher: Routledge

ISBN: 9781000155518

Category: Language Arts & Disciplines

Page: 242

View: 943

Strategic Reputation Management examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. It presents a contemporary model of strategic reputation management, helping organizations and stakeholders to analyze the business environment as a communicative field of symbols and meanings in which the organization is built or destroyed. Authors Pekka Aula and Saku Mantere introduce the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways. They illustrate their arguments using real-world examples and studies, from the Finnish Ski Association to Philip Morris International. This book serves as required reading in advanced courses covering public relations practice, advanced topics in PR, corporate communication, management, and marketing. Professionals working in PR, business, management and marketing will also find much of interest in this volume.

Organizational Reputation in the Public Sector

Organizational Reputation in the Public Sector

Author: Arild Wæraas

Publisher: Routledge

ISBN: 9781317913856

Category: Business & Economics

Page: 250

View: 978

A favorable reputation is an asset of importance that no public sector entity can afford to neglect because it gives power, autonomy, and access to critical resources. However, reputations must be built, maintained, and protected. As a result, public sector organizations in most OECD countries have increased their capacity for managing reputation. This edited volume seeks to describe, explain, and critically analyze the significance of organizational reputation and reputation management activities in the public sector. This book provides a comprehensive first look at how reputation management and branding efforts in public organizations play out, focusing on public agencies as formal organizations with their own hierarchies, identities, and cultures – existing in a network of other public organizations with similar or different functions, power, and reputation. From this unique organizational perspective, the chapters in this volume examine issues such as organizational identity, power, conflict, politics, culture, and symbolism within the public sector. Paying specific attention to strategies and processes, and illustrating with examples from the countries of Belgium, Denmark, Norway, Ireland, Israel, Italy, and Sweden, the book deepens our understanding of reputation management efforts at various levels of government.

The SAGE Encyclopedia of Corporate Reputation

The SAGE Encyclopedia of Corporate Reputation

Author: Craig E. Carroll

Publisher: SAGE Publications

ISBN: 9781483376509

Category: Business & Economics

Page: 1049

View: 745

What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic “Reader’s Guide” in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities

Political Management

Political Management

Author: Jennifer Lees-Marshment

Publisher: Routledge

ISBN: 9781000075601

Category: Political Science

Page: 244

View: 130

Political Management lays out the core tools to manage government, campaigns and parties. The first book to combine management concepts with politics and government, it provides core theories for what Political Planning, Political HR, Political Organising, Political Leadership and Political Reviewing involve, illustrated with high level political practitioner interviews, examples and political documents. The text presents the 4 Ds of Political Management - Deliberating, Designing, Doing and Dancing - to convey that Political Management is more of a dance than a march. Even presidents and prime ministers do not have enough formal authority to control the myriad of practitioners, players, processes and policies involved in 21st century governance. In this book, the author demonstrates why political practitioners in campaign teams, parties, government departments and political offices need political management tools to utilise the resources they have available and overcome multiple obstacles that practical politics presents. By offering a clear sense of what political management involves and providing the theoretical frameworks to be used in empirical research, this book will stimulate significant future study. It will be invaluable to practitioners, scholars and students in politics, government, policy, leadership, management, public administration, and political management.

Routledge Handbook of Character Assassination and Reputation Management

Routledge Handbook of Character Assassination and Reputation Management

Author: Sergei A. Samoilenko

Publisher: Routledge

ISBN: 9781351368322

Category: Political Science

Page: 434

View: 402

In modern politics as well as in historical times, character attacks abound. Words and images, like symbolic and psychological weapons, have sullied or destroyed numerous reputations. People mobilize significant material and psychological resources to defend themselves against such attacks. How does character assassination "work," and when does it not? Why do many targets fall so easily when they are under character attack? How can one prevent attacks and defend against them? The Routledge Handbook of Character Assassination and Reputation Management offers the first comprehensive examination of character assassination. Moving beyond studying corporate reputation management and how public figures enact and maintain their reputation, this lively volume offers a framework and cases to help understand, critically analyze, and effectively defend against such attacks. Written by an international and interdisciplinary team of experts, the book begins with a theoretical introduction and extensive description of the "five pillars" of character assassination: (1) the attacker, (2) the target, (3) the media, (4) the public, and (5) the context. The remaining chapters present engaging case studies suitable for class discussion. These include: Roman emperors; Reformation propaganda; the Founding Fathers; defamation in US politics; women politicians; autocratic regimes; European leaders; celebrities; nations; Internet campaigns. This handbook will prove invaluable to undergraduate and postgraduate students in communication, political science, history, sociology, and psychology departments. It will also help researchers become independent, critical, and informed thinkers capable of avoiding the pressure and manipulations of the media.

Scandology 3

Scandology 3

Author: André Haller

Publisher: Springer Nature

ISBN: 9783030850135

Category: Political Science

Page: 211

View: 897

This book presents research on mediated scandals and substantiates the understanding of such forms of scandals and their impact on societies. Additionally, it connects the study of scandals with the broader fields of political communication research, organizational communication, journalism studies, and digital communication research. The authors focus on the 21st century as an age of perpetual scandalization and on digital technologies as a catalyst in this respect. Against this backdrop, the book examines different aspects of the transformation of mediated scandals through digital communication practices. Topics covered include, but are not limited to, the scandalizing potential of new media and the requirement of modified strategies of reputation management and crisis communication in politics, the entertainment industry, and the economic system among others; a different perspective on professional journalism and scandals created through new media; technological infrastructure and digital tools allowing journalists to establish new means to investigate hard scandals, i.e., substantial financial or political wrongdoings by the economic and political elite. The book, therefore, is a must-read for researchers and scholars from different disciplines, as well as practitioners and policy-makers interested in a better understanding of the study of scandals, their impact on societies, and their catalyzation through new media.

Character Assassination

Character Assassination

Author: Jason Jay Smart

Publisher: Kindle Books

ISBN:

Category: Political Science

Page: 175

View: 180

In the contemporary world that is ever more complex and interdependent, international relations take place within the permanent confrontation of states; we are witnessing the more frequent use of character assassination as a common tactic of international politics. After examining how character assassination has been used in the historic context, and continues to be used in daily life (especially in politics), this book delves into how international actors have used diverse tools to defame political leaders in different countries. Of the many current examples are the numerous attacks on US President Donald Trump, those against Russian President Vladimir Putin, and other political leaders in France, Great Britain, etc. As today's news shows that the increasingly popular and effective mechanism for defamation is via electronic media resources, such as Twitter, Facebook, etc. through which hearty attacks on individuals are commonly conducted transnationally. It is worth noting that though the instruments of character assassination may differ as time passes, some tropes have existed for many generations. Today there is an entire industry built around finding humor in attacks, or the multitude of video materials that have the purpose of attacking and destroying the reputation of political leaders in the international arena. Importantly, this book thoroughly reviews common character assassination tactics and strategies which can be applied in a variety of contexts outside of international politics. By understanding the genesis of character attacks, and how the target of an attack should best react in defending themselves, the reader will be able to apply these lessons to a wide variety of settings outside of politics, expanding to the realms of business, academia, or in day-to-day life. This is the first in-depth research book ever written on character assassination with a focused study of cases in international politics.