The Direct Mail Solution

The Direct Mail Solution

Author: Craig Simpson

Publisher: Entrepreneur Press

ISBN: 9781599185187

Category: Business & Economics

Page: 250

View: 100

Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.

The Direct Mail Solution

The Direct Mail Solution

Author: Craig Simpson

Publisher: Entrepreneur Press

ISBN: 9781613082553

Category: Business & Economics

Page: 260

View: 290

Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign that pushes the envelope for new business and sales.

Directory of International Direct and E-marketing

Directory of International Direct and E-marketing

Author:

Publisher: Xgmb Publishing

ISBN: OSU:32435069507598

Category: Advertising, Direct-mail

Page: 959

View: 740

* Unique reference source* Compiled with assistance from the industry's two leading international associations* Includes over 4,000 direct and e-marketing companies from over 50 countries* Includes country-by-country regulatory material* Sixth edition - right up-to-date informationA comprehensive annual directory that analyzes Direct Marketing strategies and trends, and that lists providers of DM services in over 50 countries. At its core is a country-by-country directory of marketing and e-marketing service providers. It also includes a series of overview articles on key topics affecting the development and delivery of direct and e-marketing around the world. In two parts, the first examines new opportunities in the field and includes statistics, new techniques, regulatory regimes, regional developments and the internationalization of sales. The second part is a country by country directory of providers that also contains profiles giving basic demographic and economic data, language and cultural considerations, legislation and consumer protection, information on postal services and local DMA addresses.

The Sales Professional's Idea-a-day Guide

The Sales Professional's Idea-a-day Guide

Author: Anthony J. Alessandra

Publisher: Dartnell Corporation

ISBN: 0850132606

Category: Business & Economics

Page: 388

View: 922

"The Sales Professional's Idea-A-Day Guide" is loaded with ideas -- 250 of them, one for each workday of the year -- that will make your sales soar and give you the tools to build long-term sales success into your sales career every day of the year.Five minutes a day is all it takes. Whether you've been in sales for 20 days or 20 years, you'll have an easy-to-use daily reference for getting a new idea or double-checking ones you haven't used in a while. The main components -- the self-test, the FYIs, and the work sheets -- cover key points in selling success.

The Co-marketing Solution

The Co-marketing Solution

Author: Shawn Clark

Publisher: McGraw Hill Professional

ISBN: 0658000063

Category: Business & Economics

Page: 236

View: 982

Old-style co-op advertising is the "great cash giveaway," a multibillion-dollar problem. Co-marketing, a far more effective technique, links manufacturer and retailer in channeling branding messages to the end user. (The "Intel Inside" campaign is an example.)